gtmskills.com

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Curated skill playbooks for one job each, picked by hand and ordered the way the work happens.

For GTM leaders

Skills to think with, not build with.

The strategic work a revenue leader brings to their agent: the plan, the market position, the team and the board. Written by operators who have run it.

  1. 01Know where you stand before you plan.
  2. 02Set the plan and the money behind it.
  3. 03Decide where you win and what you charge.
  4. 04Turn what works into a repeatable motion.
  5. 05Hire, develop, and build the bench.
  6. 06Bring the board a decision.

20 skills · 11 contributors

AI GTM transformation

Build the brain before the agents.

Diagnose the foundation, fix the data, score accounts the way a system should, and make the change stick. The skills teams reach for when the GTM org goes AI-native.

  1. 01Audit the foundation first.
  2. 02Build the data layer agents can trust.
  3. 03Let the system decide where to focus.
  4. 04Change how the team actually works.

15 skills · 9 contributors

Outbound pipeline

From ICP to first reply.

The outbound engine, step by step: who to target, when to reach out, an offer and a first touch worth answering, and the pipeline you already paid for.

  1. 01Know exactly who to go after.
  2. 02Reach out when there is a reason to.
  3. 03Send a first touch worth replying to.
  4. 04Go beyond the inbox.
  5. 05Work the pipeline you already paid for.
  6. 06Know why it is or is not working.

24 skills · 12 contributors

Inbound pipeline

Every hand-raise, worked the same day.

Inbound, step by step: notice every signal of interest, qualify and route it, respond fast, recover the demand that slipped between systems, and nurture the ones who are not ready yet.

  1. 01Notice every hand-raise.
  2. 02Get it to the right person, fast.
  3. 03Answer fast, and walk in prepared.
  4. 04Catch the demand that leaked.
  5. 05Keep the not-yet-ready warm.

23 skills · 12 contributors

Deal acceleration

Move live deals with evidence, not hope.

Read each deal honestly, widen it, unblock it, and keep it moving to signature.

  1. 01See what is really there.
  2. 02Make every meeting move the deal.
  3. 03Get past the single thread and the blocker.
  4. 04Build the path to signature.
  5. 05Compress the cycle.

15 skills · 7 contributors

ABM

Account-based, from list to progression.

Pick the accounts, map the buying group, run the plays, and measure whether accounts actually move.

  1. 01Choose the accounts and know who decides.
  2. 02Watch for signals and go to market.
  3. 03Turn engagement into conversations.
  4. 04Prove accounts are moving.

19 skills · 11 contributors

Expansion

Grow the accounts you already won.

Score the book, work the best accounts, and protect the renewals.

  1. 01Find who is ready to grow and who is at risk.
  2. 02Build the case to expand.
  3. 03Save the renewals and design the system.

11 skills · 7 contributors

Events

Run the event like a pipeline play.

A playbook in four steps: choose and plan, book meetings before you land, work the room, then follow up and prove what it produced. Written by operators who run events for pipeline.

  1. 01Choose the event and plan who to meet.
  2. 02Book the meetings before you land.
  3. 03Walk into every room prepared.
  4. 04Follow up, then prove what it produced.

19 skills · 10 contributors

Ads

Paid media, run like an operator.

Plan the spend, audit what you run, track pipeline instead of form fills, do the unit-economics math, then scale and report what converts across Google, Meta and LinkedIn.

  1. 01Decide where the money goes before you spend it.
  2. 02Find what is wasting money.
  3. 03Measure pipeline, not form fills.
  4. 04Put the budget where it converts.
  5. 05Scale what works.
  6. 06Say something worth clicking.
  7. 07Know what is working, and show it.

24 skills · 5 contributors