Every go-to-market skill in the library. Search by name, outcome, author, or company.
342 skills
Ivan Falco
Ads Engineer @ Frontal
Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.
Imad Badreddine
Founder, Alpaca Leads
Use this skill when a LinkedIn account needs warming up before outreach: a brand-new account, a dormant one coming back, or a fresh sender being added to a campaign pool. Produces a day-by-day ramp schedule that takes the account from zero activity to full outreach volume in seven days without triggering verification prompts or restrictions.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Account-level engagement scoring, buying group/DMU measurement, and marketing-to-sales handover triggers for account-based marketing programmes (50-500 named accounts). Use when the user mentions account engagement score, ABM measurement, buying committee, DMU coverage, account stage progression, engagement triggering sales handover, multiple stakeholder tracking, account qualification, or ABM programme measurement. Also trigger on 'how do we measure ABM success,' 'which accounts are hot,' 'do we have the buying group,' 'when do we hand this to sales,' 'account engagement scoring model,' or 'we run ABM but can't prove ROI.' BOUNDARY: Covers account-level engagement scoring, buying group measurement, and handover-to-sales triggers in ABM contexts. For lead-level scoring (fit + engagement dual-axis), see marketing-operations. For account selection and ICP methodology, see icp-builder. For sales speed-to-lead and routing, see lead-routing.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when measuring ABM success — account-stage metrics instead of lead metrics, attribution models, ROI formulas, and benchmarks for account-based programs.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when running Meta Ads for B2B qualified pipeline — enriched custom audiences from a tiered TAM, Conversion Leads feedback via CAPI, segment personalization, and SQL-level reporting.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when building retargeting for ABM — segmenting engaged accounts, managing frequency, and orchestrating retargeting across ads, email, BDR outreach, and direct mail.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when you need an on-demand health check of a trial or customer account — before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits five lanes from real data: what the account is actually solving for, lead scoring and qualification integrity, alerting coverage, messaging architecture, and user adoption trends. The output is a tight, evidence-only report with hard numbers on every gap and a concrete intervention mapped to every flag — no hedging, no filler. Built for vendors whose product runs their customers' GTM workflows: the audit reads the account's scoring, sequencing, and messaging configuration inside your own platform.
Yoni Tserruya
Co-Founder & CEO
Pull a decision-ready intelligence brief on any target account. Takes a company name, domain, or Lusha company ID plus a one-line research context — QBR, competitive deal, cold outbound, or inbound triage. Returns firmographics, buying signals, key contacts verified via Lusha, recent news and scoops, and ranked next actions — all framed by your stated purpose. Requires a Lusha connection.
Katya Tarapovskaia
Head of Marketing & AI Solutions @ YouStellar
Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an individual target account — account research, call preparation, or when asked to "research [company]", "prepare for a call with [account]", "what's happening at [company]", "build account briefing", "who should I talk to at [company]", "map the buying committee", "account plan for [company]", or "brief me on [company] before my meeting". Also trigger when the user uploads a Humantic AI report, Clay export, Apollo export, or any account research data and wants it analysed or turned into an actionable briefing. This skill researches ONE account at a time in depth — not portfolio-level ICP definition or scoring. Prefer this over generic web research when the user names a company and wants sales-relevant intelligence.
Steve Armenti
Founder @ twelfth agency
Use this skill when you want attribution that measures whether GTM activity actually moves accounts forward — not touchpoint "credit." It assigns each account a single current progression stage (Unaware → Aware → Engaged → Qualified → Sales Ready → Customer) from its full signal stack using deterministic, auditable rules, so the same inputs always produce the same stage and every assignment is explainable from the evidence that triggered it. Progression is measured at the account level with a buying-group gate — advancement requires multiple distinct contacts, never one power user — so a single loud champion can't fake momentum. Each run applies exactly one stage tag, records a stage-entry event with an evidence snapshot and time-in-prior-stage, updates the running stack in account memory, and routes a Sales-Ready alert with buying-group context and a recommended next action. Because it writes stage history, it turns attribution into delta-versus-baseline: conversion rate and velocity per stage transition, exposed cohort vs. control — so budget goes to what drives stage movement, not what drives clicks. Every threshold is exposed as a tunable default. Use it for stage assignment, progression tracking, "why is this account here?" explainability, stuck-account activation lists, and Sales-Ready routing.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when building, scoring, or managing a target account list for ABM — reverse-engineering how many accounts you need from revenue targets, ICP fit scoring, tiering, list staging, and ongoing list hygiene.
Amos Bar-Joseph
CEO & Co-Founder
Use this skill when you want a production-grade account scoring system instead of a vibes-based one: it tiers every account onto a Bronze/Silver/Gold/Diamond ladder, scoring pre-conversion accounts on intent signals + ACV potential and trials/customers on activation depth + expansion headroom. It encodes the judgment that makes scoring trustworthy — a hard self-serve gate with LinkedIn headcount verification, an enterprise persona gate, anonymous-signal and social-engagement caps, prior-relationship floors, and never-demote rules — with every threshold exposed as a tunable default. Each run produces a verified tier tag and ACV tag, a prepended signal-stack snapshot in account memory, a CRM lead-score sync, and correctly routed Gold/Diamond alerts with per-stakeholder engagement recommendations.
Gerrit Kesten
Co-Founder, job.rocks
Use this skill immediately after acquiring a product or brand, before combining websites, customer data, pipelines, messaging, analytics, or campaigns. Produces a staged GTM integration plan that preserves active demand and customer access while defining what to retain, endorse, consolidate, or retire.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer gets built against.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when setting up paid media measurement — the scorecard of leading vs vanity metrics and the dashboard that keeps reporting honest.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when deciding whether and how to use Advantage+ for B2B SaaS — what to let Meta automate, what to constrain, and when manual beats automation.
Yahav Fuchs
Founder
Use this skill when AI-drafted Reddit comments don't sound like the person they're supposed to be — "the drafts feel off-brand," "make the advocate sound like me," "the AI gets our product details wrong." Two levers: teach the voice by rewriting sample drafts into your natural phrasing, and feed a tight knowledge base so drafts get the facts right.
Yahav Fuchs
Founder
Use this skill when the user wants to know which content actually shapes AI answers in their category — "what sources do AI engines cite about us," "why does the competitor win the AI comparison answers," "where should content effort go for AI visibility." Three-level investigation: cited domains → the specific URLs driving citations → the full AI answers, ending in a ranked content hit-list.
Yahav Fuchs
Founder
Use this skill when an AI-visibility score needs to be trusted, explained, or challenged — "why did our AEO score drop," "prove this visibility number to the client," "this scan result looks wrong." Traces any aggregate visibility or sentiment score down to the individual scans behind it, and from there to the raw AI answer text — an audit trail from headline number to evidence.
Yahav Fuchs
Founder
Use this skill when the user wants to measure or improve how their brand shows up in AI-generated answers — "do we appear in ChatGPT answers," "track our AEO score," "which sources do AI engines cite for our category." Seeds the prompts buyers actually ask, tracks brand visibility per engine and country over time, and mines the citation sources to show where content effort moves the score.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.
Manny Medina
Founder & CEO
Use this skill when the user is deciding how to price an AI agent product — "how should we price our agent," "per seat or per outcome," "usage-based vs outcome-based," "what do we charge for this agent." Input is what the agent does plus the target budget it displaces; output is a recommended pricing model (per agent, per action, per workflow, or per outcome), a tier structure, and defensible pricing anchors. Built on Manny Medina's four-model framework from analyzing pricing across 60+ AI agent companies at Paid.
Elad Hefetz
CEO, Airfleet
Use this skill when you need to build the set of monitoring prompts for tracking a brand's visibility inside AI assistants (ChatGPT, Gemini, Perplexity, Copilot, AI overviews) — the questions a real buyer would ask where you want the brand to show up. Trigger phrases: "run prompt research", "generate monitoring prompts", "build a prompt set to upload to our AI-visibility platform". It runs as an interactive research session that deliberately holds the brand until the very end and anchors instead on the category, the competitors, and the personas' real language mined from keyword research, open-web discussion, and first-party sales calls. Produces one upload-ready file of non-branded category prompts plus an isolated branded set, each tagged with topic, awareness stage, persona, region/language, target engines, and honest provenance.
Huxley Peckham
Founder, Tech Horizon Labs
Use this skill when an AI-visibility number needs to be trusted, defended, or compared over time — "is this score real," "the engine said something different an hour later," "did our AI visibility actually move this week." Re-asks every question multiple times per engine, majority-votes presence, and keeps the verbatim answers as receipts, so every claim traces to evidence.
Lucas Godtfredsen
Founder, GTM Now
Use this skill when classifying inbound responses to outbound — out-of-office, vacation and parental-leave auto-responders, delivery notices, and other machine-generated mail that looks like engagement. Produces a triage decision that keeps the sequence alive, keeps the metrics clean, and reschedules the next touch to when the human is actually back.
Gali Firon
Sales & Marketing Coordinator, Kidoz Inc.
Use this skill when any GTM copy needs to stop reading like AI before it ships - a LinkedIn post, a cold email, a newsletter, a landing page, a case study, an exec's thought-leadership draft. Produces the same copy with the machine tells stripped out, back to a clean baseline. Reach for it when someone says "this sounds like AI", "make it less robotic", "remove the AI tells", "de-slop this", or when a draft is technically fine but reads like a competent bot wrote it.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a newsletter or community list. Produces every lead sorted into ICP match, needs review, or no match, with a reason attached to each, the team's own colleagues and competitors stripped out, and nobody silently dropped. Trigger phrasings: "filter this list against my ICP", "who here matches our ICP", "clean up this lead list", "qualify my signups", "segment this audience", "who should we follow up with after the webinar", "did we import junk", "remove the bad leads".
Ido Goldberg
Co-Founder & CPO
Checks whether a Swan workspace is structurally healthy. Use for configuration audits that surface missing knowledge, disconnected integrations, exhausted senders, broken triggers, sparse CRM data, and credit or subscription issues.
Roman Palii
Founder
Use this skill when a percentage in a commercial term is being set, questioned, or is producing a number nobody expected — sales commission, revenue share, affiliate and creator payouts, channel margin, agency fees, referral fees, rebates. Triggers: "reps are hitting quota but margin isn't moving", "what does this promo actually cost us", "our partner payouts are higher than the model", "is 15% a fair rate", "we're renegotiating the split", "the comp plan is paying out on deals we lost money on". It finds what the percentage multiplies, identifies the condition under which that choice starts to matter, quantifies the gap at that condition, and identifies the clause to revisit.
Victor Moen
Co-Founder & CEO @ Affilial
Use this skill when building or fixing a B2B SaaS affiliate program — "set up an affiliate program", "our affiliate program is live but drives no revenue", "find affiliate partners for us", "what commission should we pay". The complete system - ideal partner personas via buyer-journey reverse-engineering, commission structure from the Allowable CAC formula, cookie windows, a gated application, an outbound partner-recruitment engine, a 4-email onboarding flow, launch-challenge activation, top-20% partner development, and twice-yearly audits with fraud removal. Built on the operating thesis that affiliates aren't links, they're people - programs win on recruitment quality and activation, not signup volume.
Vesselin Malev
Managing Director, The Demand Department
Use this skill when proof assets need to be produced from real client work: "write a case study", "we need case studies for the new site", "our clients won't let us name them", "the sales team has nothing to send", "turn these client results into stories", "anonymize this client win", "build a case study section". Produces a case study series with an intake process, an anonymization framework that keeps stories credible without naming anyone, and a deployment map that puts each story in front of buyers in motion.
Tim Yakubson
Founder @ B2B Boosted
Use this skill when writing or fixing cold email that has to land in the primary inbox and get replies at volume — "write a cold sequence for this list", "our cold email gets no replies", "set up outbound copy for this offer". The full B2B Boosted system distilled from millions of real sends - diagnose in the Big-3 order (list 40%, offer 40%, copy 20%), deliverability before copy, five email frameworks, a personalisation ladder, interest-based CTAs, deliverability-safe spintax, a banned-words list, and a pre-send QA checklist. Turns an enriched lead list into reply-getting sequences that read like one human wrote to another.
Monica Dinu
VP Growth & Marketing @ Alasco
Use this skill when building a pre-recorded demo script or preparing for a live demo. Covers intake, scripting, talk tracks, objection handles, and fallback planning. Trigger on "build a demo", "demo script", "prep me for a demo", "record a demo", "product walkthrough", or any request to demonstrate a product to prospects, investors, or customers.
Ido Goldberg
Co-Founder & CPO
Creates or updates a competitor battlecard. Use when the user needs positioning, strengths, weaknesses, objections, win conditions, and practical talk tracks saved into competitive knowledge.
Ryan Estes
Founder @ AI For Founders
Use this skill when building a sponsor or client performance report on top of a Beehiiv publication, or when designing a Beehiiv MCP tool or integration that needs to expose the same metrics. It covers audience growth, open and click rate analysis (including the click-to-open trap in Beehiiv's own API), audience segmentation, month-over-month synopsis, an engaged-reader export, per-issue KPIs, and a pattern for keeping the report refreshed automatically without the narrative drifting.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when you need email ideas, are stuck on what to send, want newsletter topics, or need to fill your content calendar. Brainstorms 10 email and newsletter content ideas from any starting point — a topic, a theme, a mood, a business goal, or even just "I don't know what to write." Works as a general-purpose email ideation engine when you're staring at a blank screen — unlike expansion skills that require a specific input (a YouTube video, sales call, or LinkedIn post), this one works with anything or nothing. Outputs 10 ideas with subject lines, angles, and format recommendations. Trigger on "what should I email about", "email ideas", "newsletter ideas", "I don't know what to write", "brainstorm emails", "content ideas for my newsletter", "what should I send my list", "email content calendar", or any request to brainstorm email or newsletter topics.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill whenever someone needs a welcome gift for their newsletter, wants to create a lead magnet to grow their list, doesn't know what to offer new subscribers, or wants to make their newsletter more compelling to sign up for. Also triggers on phrases like "welcome gift," "newsletter lead magnet," "what should I give new subscribers," "newsletter opt-in gift," "brainstorm lead magnet ideas," "what should I offer to grow my list," or "how do I increase my opt-in rate." Brainstorms 10 irresistible newsletter welcome gift ideas (lead magnets) that solve urgent problems for your audience, showcase your expertise, and increase opt-in rates — interviews the user across 3 questions, then generates 10 tailored welcome gift ideas using 9 proven lead magnet formats, each with a title, format, core promise, why it converts, and time to value.
Uriel Knorovich
Co-Founder & CEO, Nimble
Use this skill when you need to know what people are saying about a brand across the web and social — "monitor brand mentions", "what are people saying about [brand] this week", "run a brand sweep", "social listening", "find high-risk mentions", or "how does [brand] compare to [competitor] in the conversation". Sweeps social platforms, news, forums, and review sites; scores every mention on reach, velocity, sentiment, and risk-topic match; and produces a triage report bucketed into Crisis / Watch / Engage / Log with a suggested owner and response window for each mention, so the team responds before one spirals.
Nadav David
Strategic Partnerships Manager, Kidoz
Use this skill before staging a prospect and before drafting any first touch, when a segment has gone silent, and when deciding whether an account is genuinely cold. Walks a ranked ladder of bridges you can actually source, then produces a one-line premise the writer and the reviewer both stand on. Turns "find a warm path" from advice into a step with a checkable output. Trigger phrasings: "is this account cold", "do we know anyone here", "find a warm path", "what do we open on", "this segment has gone quiet", "stage these for outreach".
Alex Vacca
Founder & CEO @ Frontal
Use this skill when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach — 15 firmographic Bridgebound triggers from Flip The Script: financial events, M&A activity, growth signals, and product/marketing moves.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns — 16 history-based Bridgebound triggers from Flip The Script: demo pipeline, closed-lost, executive churn, email engagement, and reciprocity.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and event timing — 20 'in market' Bridgebound triggers from Flip The Script: adjacent vendors, competitors, and time-based signals.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when leveraging warm connections, building referral campaigns, or multi-threading into accounts — 39 relationship-based Bridgebound triggers from Flip The Script: common VCs, customers, C-suite, employees, VC partners, advisors, board members, sponsored companies, and your network.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences — 11 symptoms-and-signs Bridgebound triggers from Flip The Script: overt negatives, lacking positives, and industry influencers.
Ido Goldberg
Co-Founder & CPO
Creates a one-page executive account brief. Use before sponsor syncs, deal reviews, QBRs, or board updates where the user needs account context, opportunity state, risks, and asks.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when someone needs to write a welcome sequence, onboarding emails, nurture sequence, or wants to turn new subscribers into buyers. Also triggers when someone says things like "write my welcome emails", "build my welcome sequence", "what emails should I send new subscribers", "how do I onboard new subscribers", or "write my nurture sequence." Writes a complete 5-email newsletter welcome sequence that turns new subscribers into engaged readers and future customers — interviews the user for context, then generates all 5 emails: Warm Welcome, Greatest Hits, Biggest Mistake, Origin Story, and Soft Sales Pitch.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill for ongoing monitoring across a fixed target-account list; use trigger-based-outbound when evaluating one already-detected event. Produces a resolved account watchlist, signal definitions, stakeholder coverage plan, ranked action queue, and learning loop.
Amir Baldiga
Founder, Zooq
Use this skill before a first meeting, an ABM push, or a territory review, when you need a defensible account brief instead of a copied About page. Produces firmographics, positioning pillars, an evidence-tagged SWOT, a named exec list, and live hiring signals, with every claim marked as sourced or inferred.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill when a team needs a defensible total addressable market and a governed plan to cover it over time. Produces a sourced account estimate, revenue model, contact target, CRM coverage baseline, and measured population plan.
Thomas Marcelle
Co-founder
Use this skill when the user asks for an influencer strategy, creator marketing plan, LinkedIn influencer campaign, thought-leader outreach, creator budget allocation, or wants to know which influencers to work with and how much to pay them. Builds a B2B influencer marketing strategy from ICP to booked creators — audience mapping, creator tier selection, budget allocation, brief design — activated and scaled on naano.xyz. Powered by Naano.
Ido Goldberg
Co-Founder & CPO
Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill when a live deal needs a business case the buyer will actually believe — heading into procurement, finance review, or exec sign-off, when a champion needs an internal case to justify the spend, when a single "dream ROI" number is triggering skepticism, or when you want to pre-handle the "your-numbers-are-inflated" objection before it's raised. Instead of one optimistic figure, the agent builds a one-page business case modeling WORST / AVERAGE / BEST outcomes, each tied to the buyer's root-cause problem, with explicit conservative assumptions — which makes the AE look impartial and gives the champion a case they can defend to finance.
Sam Dunning
Founder @ Breaking B2B
Use this skill when starting SEO or content work for a client and you need a complete account intelligence document first — what they sell, who they sell to, what they want to sell more of, and what already works. Fires on "onboard this SEO client", "build account context", or before any keyword research. Pulls the live website, Ahrefs site data, call transcripts, and client comms into one confirmed picture. Phase 1 of the SEO topic research pipeline; runs standalone.
Sam Dunning
Founder @ Breaking B2B
Use this skill when a qualified keyword list needs the commercial filter — five gates checking pipeline potential, ICP match, honest product fit, client alignment, and net-new vs update vs cannibalization. Stops an SEO plan from becoming a traffic play; traffic for the wrong audience is a cost, not a win. Fires on "which of these keywords are actually worth it", "filter for pipeline". Phase 5 of the SEO topic research pipeline; runs standalone if you paste the keyword list and account context.
Gal Tamir
Director of Marketing Operations
Map every decision-maker, influencer, and blocker at a target account. Takes a company name or domain plus a deal stage or research context. Returns verified contacts classified by buying role, coverage gaps by function, departure flags, and ranked next actions — all shaped by where you are in the deal. Requires a Lusha connection.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying signals ranked by purchase correlation: former customers and alumni users, new leadership, high-intent website visits, tech stack changes, expansion, and hiring or downsizing.
Kevin "KD" Dorsey
CRO
Use this skill when sales call quality is inconsistent, coaching feedback is vague, reps and managers disagree on what a good call is, or the user asks to "build a call scorecard", "score this call", "review my rep's calls", or "make coaching more consistent". It builds behavior-based scorecards for each key conversation type (prospecting, discovery, demo, pricing, close) and uses them to score real calls, localize where reps get stuck, and run chunked practice. Also fires when the user pastes a call transcript and wants it graded.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when someone needs to know whether a campaign's numbers are actually good — before setting targets for a launch, when reporting performance to someone who needs context rather than raw figures, or when comparing across clients, segments, and time periods. Produces a verdict with the comparison layer named, plus what to do about it. Trigger phrasings: "is this reply rate good", "what should we expect", "set targets for this campaign", "how do we compare", "benchmark this", "our numbers dropped", "is 3% good", "what's a normal reply rate".
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill when a sequence is written but not yet launched, and someone needs to know whether it's actually good — benchmarked against the campaigns that team has already run rather than against generic best practice. Produces a ranked comparison against their own history, an absolute quality score with a launch threshold, and the three fixes worth making first. Trigger phrasings: "challenge this campaign", "is this sequence any good", "benchmark this against my best campaigns", "audit my copy", "pressure-test before launch", "should I launch this", "why is this campaign underperforming".
Ivan Falco
Ads Engineer @ Frontal
Use this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement locked before launch.
Luke Shalom
Founder & CEO @ Atticus
Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. It interviews the founder in their own words first — what's broken in their industry, why, and their fix — and asks for the ICP if it isn't already known, before reframing anything. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".
Ariel Cohen
Founding Growth Engineer
Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface qualifying moves as MQLs — while catching churn risk on the account they left. A known buyer bringing your product to their next company is one of the highest-converting signals in B2B; this skill turns it into a deterministic, deduped, monthly machine with hard guards against the classic failure modes (stale headlines, same-name profiles, warm familiarity mistaken for advocacy).
Ivan Falco
Ads Engineer @ Frontal
Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.
Huxley Peckham
Founder, Tech Horizon Labs
Use this skill when the sources behind AI answers are known and the brand needs to get into them — "AI keeps citing these directories and the brand is not there," "turn the citation analysis into an outreach plan," "get named where the engines already read." Converts cited-source gaps into a ranked get-listed plan with the right ask per source type and a re-measure loop proving each placement moved answers.
Andre Guelmann
Founder, BeSeenByAI
Use this skill right before a page goes live — "we're in the citation list but they quote the competitor," "is this draft ready to publish," "why does our best page never get pulled." Reads every paragraph as the standalone chunk an engine actually retrieves, and returns the passages that are not citation-ready, ranked, each with what breaks and the one-line fix.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when setting up signal-based Clay tables, prioritizing outreach triggers, or building intent-based campaigns — 5 buying signals for Clay workflows with performance benchmarks and workflow tips.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building enrichment workflows, setting up Clay tables, or maximizing data quality — the complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories.
Ido Goldberg
Co-Founder & CPO
Triages pending Swan work for a user. Use to prioritize review items, sequence approvals, alerts, and suggestions into act-now, bulk-approve, acknowledge, or investigate buckets.
Ariel Cohen
Founding Growth Engineer
Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when writing the first cold email to someone who has never heard of you — that opening touch, its subject line, the follow-ups threaded behind it, or a batch of first touches off a list. Produces copy built to earn a reply rather than close a deal, with the deliverability constraints treated as writing rules rather than an infrastructure problem. Trigger phrasings: "write a cold email", "cold outreach", "prospecting email", "outbound email", "email these leads", "SDR email", "nobody's replying to my emails", "write the sequence", "subject line for".
Imad Badreddine
Founder, Alpaca Leads
Use this skill when new sending domains or mailboxes need warming before a cold email campaign: fresh domains, new inboxes on an existing domain, or mailboxes recovering from spam-folder placement. Produces a ramp schedule and a go/no-go check before real volume starts.
Imad Badreddine
Founder, Alpaca Leads
Use this skill right before launching a cold email campaign: the final checklist covering authentication, list quality, copy risk, and kill-switch thresholds. Produces a launch/hold decision and the monitoring rules for the first week.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence for B2B prospecting. Covers the standard 4-email sequence — trigger-based opener, pain/KPI email, delegation ask, break-up — plus timing, structure checklist, and BTL/ATL length rules.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting", "low reply rate", "nobody's booking", "fix my offer", "what should I offer", "score this offer", "is this offer any good", "we changed the copy and nothing happened".
Ido Goldberg
Co-Founder & CPO
Monitors public community or social mentions of the brand, competitors, or relevant pain language. Classifies sentiment and drafts short, human replies for the right responder.
Uriel Knorovich
Co-Founder & CEO, Nimble
Use this skill when the ask is about one specific company: "tell me about [company]", "research [company]", "what does [company] do", "who is [company]", "look up [company]", "company deep dive", "due diligence on [company]", "background on [company]", "dig into [company]", "analyze [company]" — or when evaluating a company as a sales target, partner, or investment. Research the live web instead of answering from memory: funding, leadership changes, and product launches move faster than any knowledge base, so run it even for well-known companies. Produces a sourced 360-degree report covering funding, leadership, product and technology, market position, news, and strategic outlook — with a date and URL on every claim.
Boaz Descalo
Founder & CEO, Node8
Use this skill when you have a list of company names — a CSV, CRM export, event attendee list, or pasted prospecting list — and need website domains before enrichment, dedupe, or CRM import. Produces the original list with a resolved domain and a per-row match-confidence label, using the free, keyless Clearbit autocomplete endpoint. Trigger on "find the domains for these companies", "what's the website for X", "clean up this company list", "resolve these company names", "add domains to this CSV", "company name to domain", or Clearbit autocomplete/suggest. Also applies proactively when a company list is missing domains and the next step needs them.
Sabahudin Murtić
Founder @ Unstuck
Use this skill when you want a standing weekly watch on your competitors — pricing, SERP rank, positioning, news, sentiment, funding, and hiring — with a source URL on every single claim, plus an on-demand strategic war room that debates the findings and converges on ranked moves. A Claude Code plugin that fans out one research scout per competitor in parallel over live web data (BrightData MCP), diffs against last week, and publishes to a local folder, Notion, and a self-contained HTML dashboard.
Peter Cools
Founder, Rodz
Use this skill when you want in-market prospects already evaluating your category — "who's engaging our competitors," "build a displacement list." Given a competitor's new connections and your ICP, it returns a ranked, ICP-qualified list of displaceable prospects, each with a same-week differentiation angle.
Yoni Tserruya
Co-Founder & CEO
Pull a fact-led competitive intel brief on any competitor. Takes a competitor name and a one-line deal context — displacement play, renewal defence, or general competitive prep. Returns leadership changes, hiring signals, customer intent, recent product moves, and named displacement angles — all shaped by the deal you're in. Requires a Lusha connection.
Alon Goldenberg
Technical Product Manager, Nimbleway
Use this skill when you need to know what rival companies are doing — "what are my competitors doing", "competitor update", "competitor news", "competitive landscape", "market intel", "what's new with [company]", "track [company]", "competitor briefing", "who's making moves", "we keep losing deals to [company]" — or before a board meeting, battlecard refresh, or strategy session that needs competitive context. Produces a structured intelligence briefing — funding, M&A, leadership moves, product launches, hiring waves, partnerships — with every signal date-verified against its primary source and deduped against a running memory file per competitor, so each run surfaces only what is new.
Alon Goldenberg
Technical Product Manager, Nimbleway
Use this skill when you need to know how competitors present themselves to the market — homepage messaging, value props, CTAs, pricing models, content themes — and how that evolves over time. Produces a marketing briefing: a messaging matrix, per-competitor positioning profiles, content gap analysis, a positioning white space map, and battlecard inputs, with before/after tracking of every shift. Reach for it when someone says "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "landing page teardown", "marketing battlecard", "how do they describe their product", or "counter-messaging".
Dave Engel
Founder @ Confra
Recommends which conferences, trade shows, and vendor events a company should attend, exhibit at, or sponsor next. Use when the user needs to pick events for a field-sales or field-marketing motion, build a scored shortlist against ICP, justify event spend, or plan a conference calendar. Scores each event on ICP relevance, decision-maker accessibility, and buying mindset — and returns a ranked, tiered list, not a pile of famous names.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when creating campaigns, ad sets, ads, or audiences on Meta — the build chain and the settings that matter, step by step.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when planning creative production for Meta — iteration hierarchy, concept sourcing, format playbook, testing cadence, and quality scoring.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when diagnosing creative fatigue on Meta — the signals an ad is dying, rotation rules, and refresh timing for B2B accounts.
Thomas Marcelle
Co-founder
Use this skill when structuring what to pay a creator — "flat fee or performance deal," "how should we price this sponsorship," "the creator wants a fixed fee, should we agree." The decision rule: pay flat when buying a message, pay per click when buying pipeline — plus the qualified-click definition that makes performance deals fair, and the unit-economics math behind both.
Thomas Marcelle
Co-founder
Use this skill when creator marketing should become a program, not an experiment — "make creators a real channel," "scale from a test to an engine," "what does quarter one of creator-led growth look like." Three 30-day phases: build the first cohort with tracking, launch–measure–cut, then systematize into a documented, forecastable engine with a second cohort matched to the winner profile.
Manny Medina
Founder & CEO
Use this skill when the user is moving an AI product to credits or structuring a credit-based enterprise deal — "how many credits should this action cost," "design our credit tiers," "should the rate card go in the contract," "how do we explain credits to buyers." Translates agent actions into a credit schedule, designs tiers and allowances, and structures rate cards for enterprise negotiations. Built on Manny Medina's credit-selling playbook at Paid: credits are the bridge between subscriptions and outcomes — sell the outcome, meter the credit, and design every mechanic so the customer feels like they're winning.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
CRM migration, instance consolidation, and post-merger integration for B2B revenue teams; system-of-record design; deduplication and identity resolution; data harmonisation before cutover; historical data strategy; adoption and change management; PE portfolio integration playbooks. Use when the user describes merging two CRM instances, consolidating after acquisition, post-merger CRM integration, handling dual CRM coexistence, managing CRM data quality before migration, defining which system of record wins for which object, planning a CRM cutover, multi-entity or multi-currency CRM challenges, or running a 100-day integration plan with CRM elements. Trigger phrases: "merge our CRMs", "consolidate two HubSpot portals", "HubSpot and Salesforce together", "post-merger CRM", "CRM integration plan", "deduplication before migration", "which CRM wins", "cutover", "consolidation strategy", or "100-day CRM plan". BOUNDARY: Use this skill for CRM architecture decisions, data strategy, and integration planning. For detailed Salesforce configuration, see revops-salesforce. For detailed HubSpot configuration, see revops-hubspot. For handoff design across the revenue bow tie, see revops-handoffs. For broader PMI strategy, see revops-change-management. For data governance and master data management, see revops-data-governance. See also: revops-diagnostic, revops-tech-stack.
Ariel Cohen
Founding Growth Engineer
Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.
Omer Levy
GTM AI Solution Architect
Use this skill to run a customer book through the full health workflow: Lusha scans expansion and renewal-risk signals, each customer is classified (READY, WARM, HIGH RISK, MIXED-STATE, STABLE), and a role-specific Gmail draft is prepared for every account that needs action - expansion outreach for READY, executive escalation for HIGH RISK. Drafts are created only after you approve the list, and nothing sends itself. Requires Lusha and Gmail connections.
Yoni Tserruya
Co-Founder & CEO
Scan a full book of business for expansion and churn risk signals in one pass. Takes a customer account list and returns a ranked brief — expansion signals at the top, churn risk flagged for immediate action. Verifies key contacts are still in seat and surfaces a recommended action for every account that moved. Requires a Lusha connection.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Customer success operations for B2B SaaS. The post-sale revenue engine that prevents churn, drives expansion, and compounds customer value. Use when the user mentions customer success, CS ops, health scoring, renewal management, churn prevention, expansion playbook, expansion signals, onboarding orchestration, time to first value, QBR, customer segmentation, coverage model, high-touch, low-touch, tech-touch, CSM ratios, NPS, CSAT, save plays, red accounts, CS-Sales handoff, churn autopsy, renewal discount governance, discount sunset, renewal pricing, or save plays with pricing components. Also trigger when someone says "we keep losing customers" or "our CS team is reactive" or "we have no idea which accounts will churn" or "discounts are expiring and customers are pushing back" or "renewal price increase resistance.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
B2B data enrichment strategy, provider evaluation, integration patterns, and quality management for revenue operations teams. Use when the user mentions data enrichment, lead enrichment, account enrichment, contact enrichment, ZoomInfo, HubSpot Data Platform, Apollo, Clay, Cognism, Lusha, enrichment automation, enrichment workflows, firmographic data, technographic data, intent data, data append, enrichment API, enrichment coverage, data freshness, enrichment quality, or third-party data providers. Also trigger on 'our data is incomplete,' 'leads come in with no company info,' 'we need better data on our accounts,' 'enrichment isn't working,' or 'which enrichment tool should we use.' BOUNDARY: Covers enrichment STRATEGY, PROVIDER SELECTION, and INTEGRATION. For CRM-specific implementation, see revops-hubspot or revops-salesforce. For data governance, see revops-data-governance. For lead scoring that uses enriched data, see marketing-operations.
Udi Cohen
Director of Revenue Operations
Verify, enrich, and clean any contact or account list against Lusha's verified B2B database. Checks emails, refreshes titles, fills missing direct dials, enriches firmographics, and flags duplicates and unverifiable records. Returns a clean list with a data quality summary showing exactly what was fixed and why. Requires a Lusha connection.
Vesselin Malev
Managing Director, The Demand Department
Use this skill when an AI-assisted draft is about to publish or send: a blog post, a feed post, a newsletter, a landing page, a cold email, a case study, or a sequence step. Produces the same copy with the machine tells removed, the vague claims made concrete, and a detection battery passed before it ships. Covers de-slopping AI content, humanizing AI writing, killing the "this isn't X, it's Y" flip, stripping em dashes and hedging stacks, replacing generic claims with verifiable specifics, and matching an author's real voice.
Nikhil Mirza
Sr Director, Sales Operations, Taboola
Use this skill after any meaningful interaction on a complex deal — a call, a stakeholder meeting, a procurement exchange — when the question is not "what's missing" but "what do I actually run next week." Takes a qualification assessment (supplied, or scored here from primary evidence), reads it against what the deal's stage should already have proven rather than against an absolute bar, and converts the single worst blocker into a two-cycle maneuver the rep can save and execute: trigger conditions, a pre-mortem, a go/no-go checklist, a verbatim opening, IF/THEN counter-moves, and explicit abort criteria. Covers deal coaching, deal strategy, forecast defence, stalled and blocked deals, gone-dark champions, procurement stalls, third-party and partner blockers, deal reviews, and "this deal is stuck and I don't know why." Built for enterprise and complex deals; not for transactional velocity motions.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Deal desk as a RevOps-owned function: when to stand one up, approval matrix design, discount governance and non-standard terms, quote review workflows, pricing economics for consumption and outcome-based deals, renewal negotiation governance, and maturity progression from ad-hoc approvals to strategic desk. Use when the user mentions deal desk, approval matrix, discount governance, quote SLAs, non-standard terms, pricing exceptions, deal desk ROI, approval velocity, discount leakage, or centralising deal approval authority. Also trigger on "our reps have too much authority", "discounts are all over the place", "deals are stalled in approval", "we need guardrails on pricing", "custom pricing is a bottleneck", or "how do we control margin erosion".
Amit Rotstein
Head of Product, Spotlight.ai
Use this skill when a deal is coming up for a forecast call, a stage change, when someone asks what's actually missing on a deal, or after a new call or email that might change qualification — deal review, deal inspection, deal qualification, MEDDPICC gap check, qualification gap. Input: one or more meeting transcripts and/or email threads for the deal (required) plus, optionally, the deal's current CRM/qualification field values (for reconciliation). It maps MEDDPICC/MEDDIC signal straight out of the transcripts and emails, citing the exact line behind every mapping, then reconciles that against the CRM values if supplied — separating confirmed risks from open unknowns and weighting gaps by deal stage. Can optionally write reconciled values back to a connected CRM, but only field by field and only with the user's explicit permission — never from a live connection alone.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Diagnose and fix deal velocity problems. Sales cycle diagnostics, stage exit criteria, pipeline deflation, zombie deal elimination, multi-threading, mutual action plans, AI-driven deal scoring, revenue intelligence integration (Gong/Chorus), and compression tactics with sourced benchmarks. Trigger on 'deal velocity,' 'sales cycle too long,' 'deals stalling,' 'pipeline velocity,' 'stage exit criteria,' 'zombie deals,' 'pipeline deflation,' 'deals stuck,' 'multi-threading,' 'mutual action plan,' 'deal inspection,' 'pipeline hygiene,' 'cycle time,' 'stage conversion,' 'deals die in negotiation,' 'we keep slipping deals,' 'reps can't close,' or 'pipeline is bloated but nothing closes.' Connects stage gates, deal scoring, inspection cadence, and pipeline deflation into the operating cadence. Includes modern AI/automation patterns (HubSpot Breeze, Salesforce Agentforce, predictive pipeline management). BOUNDARY: For forecast methodology see revops-forecasting. For pipeline visibility and dashboards see pipeline-visibility. For sales methodology (SPICED/MEDDPICC) see sales-methodology. For operating cadence see revenue-operating-cadence.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill whenever someone wants to build a newsletter that attracts high-ticket clients, design their newsletter structure, create an analysis-style newsletter, or position themselves as an expert through weekly breakdowns. Also triggers on phrases like "design my newsletter format," "newsletter format for getting clients," "build my newsletter system," "analysis newsletter," "breakdown newsletter," or "how do I use my newsletter to attract clients." Designs a high-converting newsletter format from scratch using the $10,000 Newsletter Format framework — the system Daniel used to land multiple 4 & 5-figure clients from a list under 1,000 subscribers. Walks the user through all 8 steps — choosing their signature asset, building a breakdown framework, creating a value proposition, naming the newsletter, finding examples, creating an email template, writing their first issue, and setting up their publishing system.
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill in the gap between a discovery call and the demo that follows — when you have discovery notes and need to turn them into a demo that proves value instead of dumping features. Run it when a rep is about to "walk through the product," when discovery surfaced several pains and you need to decide what to actually show, when a previous demo fell flat or caused "indigestion" (too much shown, nothing landed), or when you need to justify to the buyer why this demo is worth their time. The agent quantifies each discovered pain in dollars/ARR/time, ties it to a root cause, and maps the exact demo moment that proves the fix — producing a "Why This Demo" plan and an explicit cut-list of features to skip.
Max Nimmo
Founder @ CreatorWorks
Use this skill when a creator campaign needs a brief. Produces a per-creator 4-part brief — messaging direction, campaign guidelines, dos and don'ts, content examples — tuned to one creator's voice and the client's ideal customer.
Max Nimmo
Founder @ CreatorWorks
Use this skill when a quarter of a B2B LinkedIn creator programme needs reviewing for client leadership. Synthesises campaign performance into a strategic review — what happened, why, and what to do next — with Scale / Adjust / Stop recommendations.
Nadav David
Strategic Partnerships Manager, Kidoz
Use this skill when deciding how much a GTM agent may do without a human looking, when a workflow is ready to run on a schedule, when outreach should stop requiring per-item approval, and when something has gone wrong and autonomy needs pulling back. Produces a level per task with the evidence required to move up and the triggers that drop it automatically. Trigger phrasings: "can I let the agent send", "when do I stop reviewing every draft", "how much should I automate", "the agent made a mistake, now what", "is this workflow ready to run unattended".
Alex Vacca
Founder & CEO @ Frontal
Use this skill when crafting the first email in a sequence, testing different opening structures, or building complete email cadences. Seven Email 1 variations from the Frontal core framework — observation, question, poke-the-bear, trigger, stat, and role-pain openers — plus Email 2 and Email 3 templates.
Joshua Waldman
Founder, SendX
Use this skill when emails hit spam, open rates drop, a domain or IP gets blocklisted, or a sender wants a deliverability audit before scaling volume. Triggers: "why are we going to spam", "audit my email setup", "open rates dropped", "we got blocklisted", "warm up this domain", "check my deliverability". Produces a severity-ranked audit or a root-cause diagnosis with a recovery plan and the thresholds to monitor.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when designing or fixing an automated multi-email flow for people who already know you — welcome and onboarding series, lead nurture, trial conversion, re-engagement, post-purchase, or any behaviour-triggered drip. Produces the sequence spec: entry trigger, touch count, timing, per-email job, exit conditions, and what to measure. Trigger phrasings: "email sequence", "drip campaign", "nurture flow", "welcome series", "onboarding emails", "re-engagement emails", "lifecycle emails", "what emails should we send", "our nurture isn't converting".
Alex Vacca
Founder & CEO @ Frontal
Use this skill when writing cold emails, structuring outreach messages, or choosing the right framework for an ICP. Five proven frameworks — Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities — with structures and when to use each.
Udi Cohen
Director of Revenue Operations
Pull any company's full verified profile via Lusha. Takes a company name, domain, or Lusha company ID. Returns firmographics, funding stage, tech stack, employee count, revenue range, HQ, corporate structure, live buying signals, and verified contact count by seniority. Single company lookup — complete, verified, ready to act on. Requires a Lusha connection.
Omer Levy
GTM AI Solution Architect
Look up any contact's current verified profile via Lusha. Takes a name and company, email address, or LinkedIn URL. Returns current title, seniority, department, verified email, direct dial, tenure, and departure flag if the contact has moved on. Single contact lookup — fast, verified, no guessing. Requires a Lusha connection.
Max Nimmo
Founder @ CreatorWorks
Use this skill when you need to price a B2B LinkedIn thought-leadership creator from their real post performance. A weighted-engagement model cross-checked against a CPM anchor produces an initial / budget / max rate band to open a negotiation from.
Ido Goldberg
Co-Founder & CPO
Turns event attendance into pipeline. Use when prospects attend a webinar, conference, dinner, booth, or monitored industry event and need qualification plus contextual follow-up.
Amir Baldiga
Founder, Zooq
Use this skill when you have a handful of accounts or people who converted and need more like them, or when a black-box 'similar profiles' feed gives you a list you cannot explain. Extracts an explicit similarity signature from the seed and searches on it, so you control what 'similar' means and can widen or tighten deliberately.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when you want a deep-dive on a single existing customer's expansion potential — not a portfolio scoring pass, but the full account workup: an adoption and health read, a commercial analysis that decomposes their real spend and consumption, and two priced proposals anchored on trailing usage. It ends with a concrete expansion play: which signal pattern applies, who on the buying committee to approach with which role-matched gap, whether the timing is right, and a draft motion queued for human approval. Run it on accounts your scoring or intuition has already flagged as worth the effort.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Design and install expansion revenue systems improving NRR and GRR for B2B SaaS. GRR/NRR diagnostic, expansion motion architecture, whitespace analysis, CS-Sales handback, renewal pricing, and 90-day NRR programmes. Trigger on 'NRR improvement,' 'GRR strategy,' 'expansion revenue,' 'upsell cross-sell,' 'whitespace analysis,' 'CS expansion,' 'net revenue retention,' 'right side of the bowtie,' 'land and expand,' 'expansion is accidental,' 'CS doesn't own revenue,' 'we keep discounting renewals,' 'health score,' 'time to value,' 'customer advocacy,' 'usage-based pricing NRR,' 'account penetration,' 'second-order revenue,' or 'CSM coverage model.' Also use when NRR below 110% or GRR below 90%. Designs full expansion engine connecting health scoring, signals, whitespace, CS-Sales handbacks, and dashboard tiles. BOUNDARY: For CS operations, see cs-operations. For pricing and consumption billing operations, see pricing-monetisation-ops. For handoffs, see revops-handoffs.
Thomas Marcelle
Co-founder
Use this skill when sourcing creators for a B2B campaign — "find creators our buyers follow," "is this creator worth paying," "build a creator shortlist for [ICP]." Five discovery methods plus a vetting order that filters on audience-ICP fit, engagement quality, consistency, and authentic voice — before follower count is even considered.
Thomas Marcelle
Co-founder
Use this skill when creator budget needs a defensible forecast — "what will €10K of creator spend produce," "build the pipeline model for the creator channel," "what ARR can we commit to from this program." A five-input model (budget, cost per qualified click, click→opportunity rate, win rate, ACV) with a worked example and the sensitivity insight that decides where tuning effort goes.
Vesselin Malev
Managing Director, The Demand Department
Use this skill when someone else's name goes on the content and their reputation rides on it: ghostwriting a founder's LinkedIn, running an executive's personal brand, operating a CEO's thought leadership program. Produces the written operating agreement and running cadence the engagement runs on. Covers approval boundaries and escalation, voice intake, mining real stories instead of inventing them, keeping founder time under 30 minutes a week, tracking edit rate, and working the comments and DMs where the pipeline actually forms.
Danni Chen
Head of Product & GTM, AI
Use this skill when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen to me", "should I build a personal brand", "our CAC is climbing and we have no budget". Twenty-four things that already happened this week and are publishable, in five categories, plus the play selector, copy-paste opening lines, and the pre-publish check.
Shane O'Connor
Founder, The GTM Co-Founder
Use this skill when developers love your tool but nobody pays, you have never sold and freeze on the conversation, or deals stall on "let me think about it." Produces a repeatable first-deal motion you run yourself: finding the champion and the buyer, running discovery, demoing their use case, arming the champion, and closing your first paying customers. Triggers on "founder-led sales", "close first customers", "nobody will pay", "how do I sell this", "let me think about it", "sales discovery", "find the champion", "close the deal", "first paying customer".
Thomas Marcelle
Co-founder
Use this skill when choosing who carries the brand's LinkedIn distribution — "should the founder keep posting or should we pay creators," "employee advocacy or creator program," "founder-led growth is plateauing, what now." The decision framework across the three motions, the saturation signals that say a motion is tapped, and the 30–45 day transition playbook from founder-led to creator-augmented.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach. Six Frontal messaging templates — Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, Why Are You Paying, and Case Study Reference — with examples.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill whenever someone is running out of newsletter ideas, doesn't know what to write about, wants a year's worth of content mapped out, or needs a content calendar. Also triggers on phrases like "what should I write about," "newsletter ideas," "52 ideas," "content ideas for my newsletter," "year of newsletter topics," "I don't know what to write," "help me fill my content calendar," "give me newsletter topic ideas," or "I'm stuck on what to write." Generates 52 tailored weekly newsletter ideas — one for every week of the year — organized into 6 proven categories (Educational, Inspirational, Engagement, Practical Value, Trust-Building, and Promotional). Interviews the user across 6 questions, then generates 52 specific, ready-to-write newsletter ideas using 52 proven email formats tailored to their niche, audience, and paid offer.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when someone needs to position their newsletter, name it, write their value prop, nail their newsletter positioning, figure out what to call their newsletter, or define what their newsletter is about. Also triggers when someone says things like "help me position my newsletter", "I need a newsletter name", "what should I call my newsletter", "help me figure out my newsletter's angle", or "I want to start a newsletter but don't know how to position it." Generates a clear, differentiated newsletter value proposition and name that attracts subscribers and stands out in crowded inboxes — interviews the user, generates a value prop using a proven formula, then produces 10+ name options across 3 strategic categories.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when you need a subject line for any email, want to improve open rates, or are A/B testing subject lines. Generates 5-10 high-converting email subject lines using 100 proven direct-response frameworks organized by psychological trigger (curiosity, urgency, pain point, authority, results, contrarian, value, action, empowerment, story, trend, quick win). Analyzes your email content to match the right frameworks, then outputs subject line variations with preview text recommendations. Trigger on "subject line", "email subject", "what should the subject be", "help with this email subject", "write subject lines", "improve my open rates", "subject line ideas", or any request involving email + subject line.
Dima Bilous
Founder, Anfloy
The skill for writing a proper cold email, for any product or service. Use it whenever a cold email needs writing and the usual asks are getting ignored. Triggers: "write my cold email", "nobody books from my outbound", "what should my CTA be", "make this email give value", "turn my offer into a cold email", "make my offer stronger". Takes the sender's actual offer and produces casual, founder-signed emails that earn the reply one of two ways: give the prospect a piece of the result up front (a finding, a mini tool, a done-for-them artifact), or make the offer so good that saying yes is the prospect's only job. Never just a call ask.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill when CRM data is unreliable, a cleanup is overdue, or a team is considering a bulk correction. Produces an evidence-backed audit, a reviewable change plan, approved corrections, and controls that prevent the same defects from returning.
Gali Firon
Sales & Marketing Coordinator, Kidoz Inc.
Use this skill when a GTM operator is losing time hopping between tools to see their own work - the task board in one tab, the outreach queue in another, research in a third, the content calendar in a fourth. Produces one personal operating surface that aggregates those lanes, plus a single daily "what needs me now" roll-up. Reach for it when someone says "I'm drowning in tabs", "I need one place to work from", "build me a dashboard", "a command center", "a morning operating view", or "I keep missing things across my tools".
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
GTM compensation plan design, quota setting, OTE structures, and benchmarking for B2B revenue teams. Use when the user mentions comp plans, OTE, on-target earnings, variable pay, commission structure, quota setting, accelerators, decelerators, SPIFs, clawbacks, sales compensation, SDR comp, AE comp, CSM comp, pay mix, commission rates, ramp periods, or comp plan modeling. Also trigger when someone asks about benchmarking GTM salaries, designing incentive structures, or fixing misaligned compensation. If someone says "how should I pay my reps" or "what's a fair OTE" or "our comp plan isn't working," activate this skill. BOUNDARY: Covers how to PAY people. For org design and capacity, see gtm-planning.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
GTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that have won in the market. Use when designing GTM data stacks, planning data transformation layers, evaluating CDP vendors, building identity resolution and unified customer intelligence, implementing reverse ETL (Hightouch or Census), or assessing data readiness for AI agents. Also trigger on "data architecture", "ELT vs ETL", "warehouse-native CDP", "composable CDP", "reverse ETL implementation", "dbt for RevOps", "unified health scores", "customer data platform strategy", or "data mesh for GTM". BOUNDARY: Covers architecture and transformation layers only. Handoff to revops-data-governance for CRM data quality and governance; to revops-tech-stack for vendor selection frameworks; to gtm-planning for strategy implications. This skill addresses the data layer for a RevOps team scaling AI adoption.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when defining outbound strategy, training sales teams, or establishing GTM fundamentals. Core principles — scale what top performers do, signal-based outreach, lead with pain, segment don't over-personalize — plus multi-channel coordination and key mindsets on personalization, volume, timing, and messaging.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, territory design, org design, sales org, team structure, capacity planning, headcount model, hiring plan, ICP definition, PLG, product-led growth, sales-led, partner-led, channel strategy, named accounts, team ratios, SDR-to-AE ratio, or scaling the sales team. Also trigger when someone asks about entering a new market, redesigning territories, or planning next year's revenue org. If someone says "how should I structure my sales team" or "our territories don't make sense," activate this skill. BOUNDARY: Covers team STRUCTURE, territories, and capacity. For comp plans and quotas, see gtm-compensation. For ICP BUILDING methodology (GAP method, interviews, thresholds), see icp-builder.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.
Ariel Cohen
Founding Growth Engineer
Use this skill when someone sends a team member an inbound LinkedIn connection request. An inbound request is a deliberate, ACTIVE first-party intent signal — meaningfully stronger than a passive profile view — and it deserves different scoring rules. The skill resolves and enriches the requester, gates them through dedup / internal / relationship / ICP checks, attaches the signal to the CRM, and scores it with active-signal overrides: a decision maker at a serious company is MQL-eligible on this lone signal, a weak persona caps at the awareness tier, and a request from a closed-lost account is treated as a reactivation candidate rather than ignored. Every ICP-relevant outcome posts to a visibility channel; replies and accepts stay human. It never sends outreach.
Ariel Cohen
Founding Growth Engineer
Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory logging, lead scoring, and a high-value path to connection requests and Slack alerts — while lone reactions are logged as a light touch unless the account is top-tier or a repeat engager. Repeat engagers escalate to high intent after an active-buyer check, with a personalized multi-channel draft queued for review.
Ariel Cohen
Founding Growth Engineer
Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile. It resolves the viewer's identity and company, applies dedup, internal, relationship, and ICP gates, and routes qualified viewers into the MQL pipeline — treating a profile view exactly like a website visit. The CRM is never polluted: only fully resolved, ICP-matched viewers reach a CRM write.
Ido Goldberg
Co-Founder & CPO
Processes inbound replies to outbound sequences. Classifies intent, drafts the right response or stop action, and updates CRM and Swan state without auto-sending.
Dušan Vystrčil
Product Manager, Apify AI team
Use this skill when job postings should be watched as buying signals — continuously, with no outreach. Runs daily over watched accounts plus job descriptions matching tracked queries, keeps only the hiring patterns that matter to your GTM (hiring spree, buyer-persona hire, build-vs-buy, competitor tool in JD), and lands each signal on the account record with a per-signal alert and a reconciled digest. Built for inbound, PLG, and relationship-led motions. Detection and classification only — it never drafts or sends outreach.
Peter S. Borkovich
VP Americas Sales @ HiBob
Use this skill whenever a hiring or open-roles signal is about to be used as a fact — in account scoring, an ACV or tier assessment, an MQL alert, an outreach hook, or a CRM/account note. It is a verification gate, not a signal finder: it forces every hiring claim to be confirmed at the target company's OWN source (their careers page, or a job listing matched by company name AND domain) before it can influence a score, an alert, or a message. AI web-research summaries routinely attribute another company's job openings to your target — shared applicant-tracking-system tenants, shared job-board slugs, and similarly named companies all cause it — and a wrong "saw you're hiring" line is worse than no line at all. Do NOT use this to discover hiring signals (that is a signal-sourcing job); use it to decide whether a hiring signal you already have is allowed to be used.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
HubSpot implementation patterns for revenue operations teams. Use this skill when the user mentions HubSpot, CRM setup, HubSpot properties, lifecycle stages, lead scoring in HubSpot, HubSpot workflows, HubSpot reporting, HubSpot dashboards, deal pipelines in HubSpot, HubSpot automation, contact/company/deal properties, HubSpot integrations, or asks about CRM architecture for B2B revenue teams using HubSpot. Also trigger when the user asks about mapping a bow tie or funnel model into HubSpot, building RevOps reporting in HubSpot, structuring HubSpot for multi-team revenue operations, cleaning up a messy HubSpot instance, HubSpot data hygiene, or migrating to HubSpot. If someone mentions CRM and they're in a B2B context, this skill is likely relevant even if they don't say "HubSpot" explicitly. BOUNDARY: This skill covers HubSpot-specific implementation. For strategic pipeline architecture and framework thinking, see revops-strategy. For ICP BUILDING methodology, see icp-builder. For lead routing rules and assignment logic, see lead-routing (which defers to this skill for CRM-specific implementation). For reporting, dashboards, and pipeline visibility, see revops-pipeline-visibility.
Gali Firon
Sales & Marketing Coordinator, Kidoz Inc.
Use this skill when GTM copy is clean but reads flat, generic, or "technically fine but nobody's home" - a LinkedIn post, a cold email, a newsletter, an exec's thought-leadership draft, a landing page. Produces the same copy with one or two deliberate human moves added, so it reads as one specific person instead of a competent machine. Reach for it when someone says "this sounds like AI", "it's fine but boring", "make it sound like me", "add some personality", or right after a de-AI editing pass leaves the writing smooth and voiceless.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill before launching outbound from CRM segments when duplicates, ownership gaps, or stale contact data may distort targeting. Produces a launch readiness decision, a bounded remediation plan, and a clean, owned audience for outreach.
Ido Goldberg
Co-Founder & CPO
Defines and refines who the org sells to. Use for ICP discovery, segment refinement, new segment creation, persona definition, and tightening the rubric used by scoring and outreach.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when targeting needs to become a decision rule instead of a description — before launching outbound for a new company or product line, when refining targeting after the first campaign data lands, when expanding into a new vertical, or when a list is producing replies from people who will never buy. Produces a scored, tiered ICP matrix that a list build can be filtered against and that anyone on the team can apply the same way twice. Trigger phrasings: "define our ICP", "who should we target", "build the ICP", "tier these accounts", "score this list", "our leads are bad", "we're getting replies but no deals", "which segment do we go after".
Udi Cohen
Director of Revenue Operations
Score any lead or account against your ICP criteria, verify key contacts via Lusha, and return a routing recommendation — AE, SDR, or nurture — with a confidence level and the specific data points that drove the decision. Runs on a single lead or across a full list in one pass. Requires a Lusha connection.
Nadav David
Strategic Partnerships Manager, Kidoz
Use this skill whenever an agent reads content from outside your own systems, a prospect reply, a scraped page, a CRM note, a call transcript, an enrichment payload, and whenever it produces something that leaves them. Prevents the two failures every GTM agent is exposed to: outside content being obeyed as an instruction, and internal context leaking into an outbound message. Trigger phrasings: "the agent did something odd after reading a reply", "can I let it read scraped pages", "is it safe to auto-handle inbound", "prompt injection", "it quoted our internal notes", "someone is fishing for how this is built".
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.
Ido Goldberg
Co-Founder & CPO
Triage a user inbox across email, Slack, LinkedIn, and Swan. Use for inbox sweeps where the agent should archive obvious noise, draft replies, and return a single summary of items needing attention.
Ariel Cohen
Founding Growth Engineer
Use this skill when a tracked influencer publishes a LinkedIn post focused on your product (sponsored, review, or organic mention) and you want to capture the engagers as leads. It verifies the post is genuinely about you, scrapes the full engager list, filters to ICP-fit companies and buyer personas, runs lead scoring, and posts per-lead alerts plus a reconciled digest. Detection and scoring only — no outreach.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when refining email copy, improving message quality, or reviewing outreach for common mistakes. Josh Braun's five cold email principles — write with an eraser, be cheeky, be specific, use loss aversion — plus personalization do's and don'ts.
Sam Dunning
Founder @ Breaking B2B
Use this skill when you have content opportunity angles or topic ideas and need to validate them against real search demand with Ahrefs — volumes, keyword difficulty, and competitor keyword gaps, with seed patterns per opportunity type. Ahrefs validates, it doesn't dictate strategy. Fires on "validate these keywords", "is there search demand for this", "build the keyword pool". Phase 3 of the SEO topic research pipeline; runs standalone if you paste the opportunity list.
Thomas Marcelle
Co-founder
Use this skill when taking a creator campaign from zero to live — "launch a creator campaign for [product]," "run our first sponsored posts," "test creator-led growth this month." A four-week framework: lock the ICP and one conversion event, source and vet 3–5 creators, brief and go live staggered, then measure per-creator pipeline and renew the winners.
Uriel Knorovich
Co-Founder & CEO, Nimble
Use this skill when a product launch is live and you need to know what press, social, and developer communities are saying — and what to do about it. Produces a response war room report: a triaged signal feed with urgency levels and action badges, a mischaracterization tracker with copy-ready corrections, a competitor response panel, and a sentiment velocity read. Reach for it when someone says "monitor this launch", "track the launch", "what's being said about the launch", "what's the reaction to the announcement", "flag any mischaracterizations", "check press coverage for the launch", "post-launch coverage", or "how are competitors responding to our launch". Not for steady-state brand monitoring outside a launch window.
Danni Chen
Head of Product & GTM, AI
Use this skill when a post is about to go live, or just went live, and the question is what happens after publish — a creator's sponsored post, a founder announcement, a launch thread, a milestone update, a customer story. "The post is scheduled, now what", "why did our sponsored post die", "should we put spend behind this one", "how do we get a post moving in the first hour", "the creator delivered and nothing happened", "we got impressions but no pipeline", "is this post working". Produces the pre-publish setup, the minute-by-minute sequence from T−30 to T+120, the paid amplification trigger and its stop conditions, the debrief, and the read on whether a post is alive or already dead.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when optimizing Meta instant forms — question design, friction tuning, and quality filters that trade cheap leads for qualified ones.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Lead routing strategy, assignment logic, round-robin patterns, territory design, speed-to-lead SLA frameworks, and routing automation for B2B revenue teams. Use when the user mentions lead routing, lead assignment, round-robin, territory assignment, lead distribution, speed-to-lead, lead SLA, lead queue, routing rules, routing logic, account-based routing, geographic routing, skills-based routing, load balancing, lead handoff, inbound lead routing, outbound lead routing, routing tools (LeanData, Chili Piper, Default), or lead cherry-picking. Also trigger on 'leads aren't getting to the right rep,' 'our routing is broken,' 'leads sit in a queue,' 'reps cherry-pick,' 'speed-to-lead is too slow,' or 'we need to redesign territories.' BOUNDARY: Covers routing STRATEGY and LOGIC (CRM-agnostic). For CRM-specific implementation, see revops-hubspot or revops-salesforce. For enrichment that feeds routing, see data-enrichment. For lead scoring, see marketing-operations.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.
Eliezer Cohen
Head of Global Sales & Partnerships, GoPerfect
Use this skill when demand may have leaked between systems: a chat or form lead who never completed a booking, a demo request with no meeting, a call held with no follow-up sent, an inbound reply never answered, a trial that ended quietly, a deal closed lost on a blocker that has since changed. Produces a list of confirmed drops with the evidence attached and one drafted recovery message each, queued for a human to send. Fires on "did they ever book", "who fell through the cracks", "what did we drop", "who never got a follow-up", "unworked inbound", "leads that went nowhere", "recover lost inbound", and before any re-engagement send.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when choosing and running LinkedIn account-based ad campaigns at the 1:1 (single whale account), 1:few (named account list), or 1:many (vertical/segment) level — company vs contact lists, reach, and personalized 1:1 creative.
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the plan", "make the briefs", or "set up my campaign database". Turns a finished LinkedIn ABM strategy into launch-ready campaign assets - a concise ABM Campaign Outline, per-ad copy & design briefs, on-brand image-ad mockups, and an optional campaign-management database.
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high, review my ABM campaigns, which formats influence my deals, are my ads decaying, which companies should I go after, benchmark my LinkedIn ads. Audits the last 30 days of live spend — real CPC, CPM, CTR, ad count, format mix, deal influence, campaign trends and account engagement — grades them against ZenABM's per-format benchmarks, and produces a downloadable audit document with a prioritized fix list. Do NOT use for planning a NEW campaign or budget sizing.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when connecting paid campaigns to sales outreach — using ABM ad engagement as intent signals that trigger and personalize BDR outbound before anyone fills out a form.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when sizing and building LinkedIn ad audiences for B2B — audience sweet spots by funnel stage, targeting approaches, exclusion strategy, retargeting setup, and ABM company-list targeting.
Brianne Thomas
VP Marketing at Elastic Path
Use this skill to turn LinkedIn Ads engagement into prioritized, pre-drafted outbound. Runs daily to pull LinkedIn Ads analytics, find the companies clicking your ads above a CTR threshold, suppress customers/open-deals/recently-touched accounts, and draft outreach informed by whichever ad themes are landing right now — all saved as drafts for human review, never sent automatically.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when planning or running LinkedIn ad campaigns for ABM — ad format selection, budget math, campaign structure, performance benchmarks, and optimization.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.
Ariel Cohen
Founding Growth Engineer
Use this skill to scan a team member's LinkedIn DMs daily and turn conversations into routed signals. It classifies each chat into a bucket (customer support, commercial, pipeline, re-engagement, prospect, partner, VC, community, and more), updates account memory and the CRM, scores qualified signals and routes them to your MQL channel, and closes every scored signal with a suggested next move — a drafted reply for the thread owner or an approval-queued sequence for the rest of the buying committee. It never auto-sends outreach.
Gali Firon
Sales & Marketing Coordinator, Kidoz Inc.
Use this skill when ghostwriting LinkedIn posts for a founder or executive - the ask is "what should our CEO post", "draft the next posts for [exec]", "write this in [exec]'s voice", "an industry-news take", "a repost", or "exec thought leadership". Produces three ranked, typed post options per executive in that person's own voice - a news share, a repost, and a thought-leadership piece with a graphic - each short, each with an attachment, each gated against everything they have already posted. Reach for it whenever you are writing exec social content that has to sound like them, stay fresh, and never repeat itself.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when writing the first cold message a prospect will ever see on LinkedIn — an InMail, a connection-request note, or the opening DM after a connection is accepted. Covers choosing the right vehicle, grounding the message in a real signal, and the character budgets each format allows. Produces one message with the signal it's built on, or a batch where every row is unique. Trigger phrasings: "write an InMail", "cold LinkedIn message", "connection request note", "LinkedIn DM", "reach out on LinkedIn", "LinkedIn outreach sequence".
Alex Vacca
Founder & CEO @ Frontal
Use this skill when planning LinkedIn campaign volume, avoiding account restrictions or bans, warming up a new or dormant LinkedIn account, setting safe daily limits for connection requests, DMs, and InMails, or recovering an account from restriction.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when reviewing a LinkedIn campaign before launch, auditing LinkedIn outreach performance, checking targeting, message length, lead magnets, scheduling, and human-like behavior, or benchmarking connection acceptance and reply rates.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building B2B prospect lists, mixing data sources, running enrichment workflows, improving email coverage and bounce rates, cleaning and verifying lists before a campaign, or diagnosing data quality and prospecting efficiency problems.
Huxley Peckham
Founder, Tech Horizon Labs
Use this skill when a business serves specific towns or suburbs and needs to know where AI recommends it — "do we show up in this suburb," "named in one city and invisible in the next," "which service areas are the gap." Measures AI answers town by town, records map-pack and written-answer presence separately, and produces a ranked gap map of where rivals get named instead.
Omer Levy
GTM AI Solution Architect
Use this skill to turn a plain-language description of who you want to reach into a verified, callable list of buyers with validated email and direct dial. You describe the audience in any phrasing; the skill translates it into Lusha's filter catalog and returns verified contacts. Requires a Lusha connection.
Ido Goldberg
Co-Founder & CPO
Maps the buying committee at a named account using CRM history, past interactions, LinkedIn, and prospect search. Produces persona coverage, relationship strength, gaps, and next moves.
Uriel Knorovich
Co-Founder & CEO, Nimble
Use this skill when you need to enumerate every business of a given type in a geography — "find all X in Y", "build a list of", "market sizing", "account universe", "how many X in Y", "TAM for", "discover all", "prospect list" — or when you already have a list and want it checked: "audit my list", "compare against", "what am I missing", "gap analysis", "verify my business list". Produces a deduplicated, source-linked market inventory with a confidence score per entity; in audit mode, a three-way comparison of your list against fresh discovery (matched / discovered-only / reference-only) with a coverage score. Not for monitoring known competitors over time or deep-diving a single company — this play is for mapping a whole market.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Marketing operations for B2B revenue teams: lead scoring, attribution, campaign tracking, and handoff protocols. Use when the user mentions marketing operations, marops, lead scoring, MQL definition, MQL to SQL handoff, lead routing, attribution modeling, multi-touch attribution, W-shaped attribution, marketing sourced pipeline, campaign operations, UTM taxonomy, demand gen ops, channel mix, marketing SLA, speed to lead, ICP fit scoring, SPICED lead scoring, ICP fit matrix, selection fit, urgency fit, qualification tier scoring, T1 T2 T3 leads, or ICP fit scoring. Also trigger when someone says "sales says our leads are garbage" or "we can't attribute revenue to campaigns." BOUNDARY: Covers marketing OPERATIONS (lead management, attribution, campaign ops). For HubSpot, see revops-hubspot. For funnel math, see revops-metrics. For ICP BUILDING methodology (GAP method, customer interviews), see icp-builder.
Thomas Marcelle
Co-founder
Use this skill when creator spend needs defending or reading — "what's the ROI on our creator campaigns," "build the CFO view," "why does creator attribution look bad." Sets the attribution window creator content actually needs, the five-row CFO dashboard, payback-period math, week-one leading indicators, and the three attribution errors that silently understate ROI 2–3×.
Gali Firon
Sales & Marketing Coordinator, Kidoz Inc.
Use this skill when doing media and PR outreach - first contact with a reporter, a news pitch, a contributed-byline pitch, or a fast reactive pitch on breaking news. Produces a short, anchored pitch that leads with the reporter's beat and closes on a concrete give-plus-ask, plus a follow-up plan. Reach for it when the ask is "pitch this reporter", "get us press coverage", "draft a media or PR pitch", "respond to this story", or "build our journalist list".
Alon Goldenberg
Technical Product Manager, Nimbleway
Use this skill when a meeting is coming up and you need to know who is in the room before you walk in. Produces a meeting briefing: each attendee's role, background, and recent public activity with conversation hooks, a cross-attendee relationship map, company context, specific talking points, watch-outs, and — for sales, partnership, and investor meetings — value positioning grounded in research. Triggers: "prepare me for my meeting", "who am I meeting with", "research this person", "meeting prep", "brief me on this person", "I have a meeting with this company", "get me ready for my call", "what should I know about them", "background on someone before our meeting", "attendee research".
Ivan Falco
Ads Engineer @ Frontal
Use this skill when validating which ad messages actually drive revenue — connecting ads to downstream lead quality and scaling only validated messages.
Ivan Falco
Ads Engineer @ Frontal
Use this skill for the ground truth on Meta for B2B SaaS — why it works, where it beats LinkedIn on cost per qualified opportunity, and the mental model behind the system.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when setting up the Meta Ads skills for the first time — a guided flow for Meta Marketing API access (app, token, ad account), writing the .env, and testing the connection. Triggers: onboarding, setup, get started, configure, credentials, API setup, connect Meta, Meta API.
Ivan Falco
Ads Engineer @ Frontal
Use this skill for any operational decision on a Meta account — pause, scale, graduate, budget, creative count. The decision framework with the formulas, thresholds, and actions.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when optimizing a live B2B Meta account — diagnosis order, B2B benchmarks, and the fix sequence for underperforming campaigns.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when analyzing or reporting Meta Ads performance — pulls live Meta insights, reads them like an operator (leading vs vanity signals), and generates a shareable branded HTML dashboard. Triggers: Meta report, Meta dashboard, Meta performance, analyze Meta ads, cost per lead, CPL report, Meta account audit, weekly Meta report, client dashboard, ad spend report.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when setting up Meta ads tracking — pixel, events, domains, and the implementation checklist for a clean B2B measurement base.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when building audiences for B2B Meta ads — CRM and third-party data as matchable audiences, lookalikes, exclusions, and audience quality for high-ACV SaaS.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget placement, and consolidation rules for high-ACV SaaS.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when wiring the Conversions API and funnel events — feeding MQL/SQL signal back so Meta optimizes for qualified pipeline, not form-fills.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when planning creative for B2B Meta ads — creative-as-targeting, angles that filter for ICP, and formats that work for high-ACV SaaS.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when working with the Meta Marketing API directly — endpoints, objects, fields, and request patterns for campaigns, ad sets, ads, audiences, and insights.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when conversions happen off your domain — webinars, events, third-party platforms — and Meta still needs the conversion signal.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when choosing offers for high-ACV ($30K+) B2B Meta campaigns — the offer ladder from content to demo and what converts cold B2B audiences.
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when someone wants a monthly LinkedIn Ads & ABM performance report for the last full calendar month — a month-end / end-of-month ABM report, a LinkedIn ads recap, a stakeholder or exec report, a "report on last month's ads/campaigns", a monthly performance summary, or a shareable report with month-over-month comparison. Pulls spend, pipeline, deals, campaign and ad-format performance and engaged companies for the last calendar month, compares to the prior month, grades ad formats against ZenABM benchmarks, and lists recommendations and next steps. Do NOT use for a diagnostic fix-list audit of the trailing 30 days (use the LinkedIn ads & ABM audit skill), planning a NEW campaign/budget, or profiling COMPETITORS' ads.
Sangram Vajre
Co-founder & CEO
Use this skill when a company wants to audit its go-to-market foundation before scaling or automating - it runs Sangram Vajre's WSJ-bestselling MOVE framework, the 4-question GTM diagnostic (Market, Operations, Velocity, Expansion), to find where GTM is misaligned, identify which of the three fit stages the company is actually in (Problem-Market / Product-Market / Platform-Market), and return a prioritised list of what to fix first. Trigger phrases: "GTM audit", "GTM diagnostic", "GTM health check", "MOVE assessment", "are we ready to scale", "why isn't our GTM working" - and before standing up any new outbound, inbound, or deal-process engine. This is a diagnosis, not a build - run it first.
Vesselin Malev
Managing Director, The Demand Department
Use this skill when two or more accounts inside one company publish on a shared content calendar: a founder plus two AEs, a leadership team, an employee advocacy roster, a set of operator voices. Produces the lane map, per-account voice sheets, cadence plan, and engagement rules the fleet runs on. Covers running multiple LinkedIn accounts without them sounding the same, splitting topics across people, staggering posting windows, avoiding reciprocal engagement patterns, and diagnosing a fleet-wide decline where every account drops at once.
Imad Badreddine
Founder, Alpaca Leads
Use this skill when one LinkedIn campaign needs more volume than a single account can safely send: scaling outreach across several sender accounts, sizing a sender pool, splitting a lead list between profiles, or reacting when one account in the pool gets a warning. Produces a rotation plan with per-account caps and an incident playbook.
Ido Goldberg
Co-Founder & CPO
Finds deals with single-threaded risk. Identifies missing stakeholders, recommends who to engage next, and hands off contact-specific next steps to outreach.
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill on a live deal when you need to stop relying on one contact and build a coalition across the buying committee. Run it when a deal is single-threaded (everything runs through one champion), when you can't name who actually decides, when a champion goes quiet and the deal goes dark with them, when you're entering a larger or more complex buying process, or when you want a concrete plan to reach the people who move the decision. The agent maps the buying committee, scores each contact on ACCESS (can you reach them) and INFLUENCE (do they move the decision), flags single-threaded risk, and builds a coalition plan with per-stakeholder talking points and a path to reach the high-influence people you don't yet have access to.
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill when someone needs a complete outbound sequence written — every touch across LinkedIn and email, not a single cold email. Produces three distinct angles to choose from, then the full sequence with each message ready to send, calibrated to the campaign type and channel mix and self-checked against a copywriting bar before it's handed over. Trigger phrasings: "write me a campaign", "build a sequence", "multichannel campaign", "cold outbound sequence", "social selling sequence", "sequence the people who engaged with our post", "webinar follow-up campaign", "LinkedIn and email sequence", "rewrite this campaign".
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill when a deal is live and you need to align the buyer on a shared path to value — when a champion asks "so what are the next steps," when you're heading into scoping, POC, security review, or procurement, when a deal has slipped once or stalled with no mutual timeline, when you just can't tell who on the buyer side actually owns the decision, or when you want to stop pushing a one-sided close plan and turn a skeptical buying committee into co-owners. Drafts a co-created Mutual Action Plan (MAP): a value summary written in the buyer's own words, the full buying committee (not just your champion), and milestones written as BUYER EVIDENCE — "impact validated by multiple stakeholders," "exec sponsor assigned a team" — never as seller activities like "demo done" or "proposal sent."
Max Nimmo
Founder @ CreatorWorks
Use this skill when negotiating rates with a B2B LinkedIn creator. Paste the creator's counter-offer or pushback and get three ranked, ready-to-send responses — hold / reshape / accept-with-conditions — each grounded in a rate anchor and sound negotiation principles.
Lucas Godtfredsen
Founder, GTM Now
Use this skill when you have a target company but no verified contact address and you are tempted to infer one from a pattern — first.last@, f.last@, firstinitiallast@. Produces a routing decision per account: send, route to another channel, or leave unreachable and say so. Covers pattern-guessing, role inbox selection, dead-domain checks, and what to do when no address exists at all.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when the same pushback keeps arriving and nobody has written it down — mining call recordings and reply threads for recurring objections, classifying them, and building the answer into the outreach so it stops coming up. Produces a ranked objection catalogue with what each one actually means and where to pre-handle it. Trigger phrasings: "why do we keep losing", "common objections", "they said it's too expensive", "handle this objection", "build a battlecard", "what do we say when they ask", "mine the call transcripts", "our reps keep getting stuck on".
Ivan Falco
Ads Engineer @ Frontal
Use this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching offer strength to funnel stage.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Design and install the operating cadence for a client: the calendar that makes the revenue operating system real. Connects the strategy scorecard (strategy), the revenue dashboard (visibility), and weekly/monthly rituals (execution). Use whenever the user mentions 'operating cadence,' 'cadence design,' 'meeting architecture,' 'install the cadence,' 'ritual design,' 'revenue meetings,' '5P meetings,' 'breach rhythm,' 'WIP limits,' 'decision cadence,' 'signal trigger action,' 'decision rules,' or any engagement where meetings need restructuring. Also trigger on 'our meetings are status updates,' 'nobody makes decisions,' 'nothing gets done,' 'the board keeps getting surprised,' or 'we need a rhythm.' Also trigger on 'forecast calls,' 'pipeline review,' 'QBR,' 'board meeting,' 'board deck,' 'monthly business review,' 'sales standup,' or 'deal review.' BOUNDARY: For the revenue dashboard build itself, see pipeline-visibility.
Sam Dunning
Founder @ Breaking B2B
Use this skill when account context exists and you need content opportunity angles before touching keywords — competitor plays, objection content, feature/use-case/vertical pages, pain-led topics. Turns account intelligence into a prioritized opportunity inventory where every angle traces to a named signal from calls, comms, or data. Phase 2 of the SEO topic research pipeline; runs standalone if you paste the account context.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is real versus noise.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when you've written an email draft that needs polishing, want a second set of eyes on your copy, or want to improve engagement and conversion rates on any email. Optimizes any email draft by applying 10 proven copywriting rules from someone who writes for 7, 8, and 9 figure founders. Analyzes your email and provides specific improvements for: subject lines (10+ variations), intro hooks, direct reader address, mobile formatting, skimmability, PS sections, contextual CTAs, and paragraph structure. Trigger on "improve my email", "optimize my email copy", "review my email", "edit my email", "make my email better", "polish my email draft", "email copywriting feedback", or any request to improve an existing email draft.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when an outbound campaign is underperforming and the cause isn't obvious — replies dropped, meetings dried up, a sequence that worked stopped working, or the numbers look fine but nothing closes. Works through the funnel in fixed order so the real leak gets fixed instead of the most visible one. Produces the diagnosis, the evidence for it, and the single next fix. Trigger phrasings: "why did our reply rate drop", "campaign isn't working", "diagnose this campaign", "opens are fine but no replies", "replies but no meetings", "should we change the copy", "our sequence stopped working".
Peter Cools
Founder, Rodz
Use this skill when you need an outbound targeting strategy from just a company's website — "build our outbound strategy," "who do we target and why now." Given a domain, it returns a structured foundation: ICPs, personas, pains, value propositions, and a ranked shortlist of intent signals to run — each signal tied to a why-now.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when running pure cold outbound with no prior signal, choosing an outbound premise — CXO Passdown, Groundswell, Multi-Persona, or classic cold outreach — building top-down or bottom-up campaigns, or multi-threading a buying committee across an account.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when categorizing leads as Inbound, Postbound, Bridgebound, or Outbound, choosing the right outreach approach and personalization level for a lead, building segmented campaigns, or deciding between 1:many and 1:1 messaging.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when a signal, account list, or named contact needs outreach — it loads sender voice and past approved messages, picks the right path for the situation, and drafts a multi-step sequence anchored on a real hook. It encodes production sender-assignment and approval rails: tiered senders, automatic executive multi-threading on large accounts, and a hard rule that AI-drafted sequences to senior executives are never auto-sent. Every sequence is staged with a written rationale for human approval, and approved copy feeds back into the voice library. Includes references for email/LinkedIn/breakup frameworks and objection handling.
Maja Voje
Founder
Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.
Yoni Tserruya
Co-Founder & CEO
Use this skill for the first touch on a signal-triggered prospect - a signal fired, you have the contact, you need the message. Verifies the contact via Lusha, pulls live account signals, and writes one personalized first message per contact, grounded in what is actually happening at their company. Never a template, and never a message to a departed contact. Requires a Lusha connection.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Partner and channel operations for B2B SaaS: programme design, partner enablement, co-selling, deal registration, and ecosystem-led growth. Use when the user mentions partner programme, channel strategy, partner enablement, co-sell, deal registration, partner onboarding, partner tiers, ecosystem-led growth, partner-sourced pipeline, partner health scoring, partner QBR, ideal partner profile, IPP, referral partners, resellers, VARs, implementation partners, GSIs, MSPs, partner portal, MDF, partner attribution, partner revenue, or partner operations. Also trigger when someone says 'we need partners to scale,' 'our partner programme isn't producing,' 'how do we structure partner tiers,' 'partners aren't bringing deals,' or 'we want to build an ecosystem.' BOUNDARY: covers partner OPERATIONS (programme design, enablement, pipeline, reporting). For GTM org design and capacity, see gtm-planning. For handoff design between partner and direct, see revops-handoffs. For HubSpot implementation, see revops-hubspot.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Design and install partner ecosystem strategies for B2B SaaS clients using ecosystem-led growth (ELG) and nearbound methodology. Use when someone mentions 'partner strategy,' 'ecosystem-led growth,' 'nearbound,' 'partner ecosystem,' 'build a partner programme,' 'co-selling strategy,' 'account mapping,' 'Crossbeam,' 'Reveal,' 'partner motion,' 'referral programme,' or 'partner revenue.' Also trigger on 'we need partners to grow,' 'partner programme isn't working,' or 'partners should be our next GTM motion.' Also trigger on 'Crossbeam Reveal,' 'Introw,' 'PRM tools,' 'partner tools,' 'cloud marketplace strategy,' 'partner benchmark,' or 'partner economics.' Designs partner strategy and architecture: why this partner type, why now, how it fits the system. BOUNDARY: For partner operational plumbing (deal registration, health scoring, CRM properties), see partner-channel-operations. For handoffs see revops-handoffs.
Khondokar MD Asiful Islam
Co-founder, SerpDad. Organizer, The SEO Event
Use this skill when you're looking at one page and don't know its SEO status, and you want the two or three quick wins worth doing now — each traced to the mechanism behind it, not a hunch. Point it at a single page; it returns a short, ranked list of instant-win actions, and for every action it names the Google patent or leaked Search API field that explains why it works, so you can verify the claim yourself and defend it in a client or sales call. Reach for it when you'd say "what are the quick wins here", "audit this page", "why would this rank", "prove this isn't guesswork", "what does Google actually reward", or "back that with a patent".
John Williams
Founder, AHMEEGO
Use this skill when structuring or troubleshooting a Performance Max campaign — asset groups, ad strength, audience signals, or suspected cannibalization of brand search. Produces a structural fix list, not just "add more assets." Triggers: Performance Max, PMax, asset groups, ad strength, audience signals, PMax cannibalizing brand, PMax negative keywords, low ad strength.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when mapping the buying committee inside ABM target accounts — identifying personas from closed-won data, their jobs-to-be-done and pain points, and how ad messaging and BDR outreach should differ by persona.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when researching a prospect for personalized outreach, choosing a personalization angle — self-authored content, engaged content, self-identified traits, background, or company-level triggers — or falling back to core-static relevance when no personal data exists.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when turning prospect research into opening lines, choosing between a strong hook (verbatim quote) and a lite hook (conceptual tie), connecting personalization to relevance, or crafting personalized first lines for cold email and LinkedIn.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when deciding how much personalization an outreach campaign needs, choosing between manual high-touch and automated at-scale messaging for Inbound, Postbound, Bridgebound, or Outbound leads, or structuring first and second lines of a message.
Ido Goldberg
Co-Founder & CPO
Reviews pipeline health before forecast calls or recurring check-ins. Flags stuck, skipped, regressing, or at-risk deals and recommends one concrete action per issue.
Udi Cohen
Director of Revenue Operations
Run a full signal check across every open deal in a pipeline. Takes a deal list with account names and stages. Returns a risk-ranked brief — stale contacts, missing buying group coverage, signal gaps, and a recommended next action for every deal that needs attention. Requires a Lusha connection.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Pipeline visibility, reporting architecture, dashboard design, pipeline hygiene, and forecast reporting for B2B revenue teams. CRM-agnostic patterns for any platform. Use when the user mentions pipeline visibility, pipeline reporting, sales dashboards, pipeline hygiene, stale deals, pipeline coverage, pipeline health, deal inspection, pipeline review, win rate reporting, conversion funnels, pipeline cleanup, pipeline scrub, forecast reporting, forecast accuracy tracking, big deal alerts, or pipeline quality score. Also trigger on 'we can't see our pipeline,' 'deals go stale,' 'pipeline reports are wrong,' 'we need better dashboards,' or 'how do we track pipeline health.' BOUNDARY: Covers pipeline VISIBILITY and REPORTING (CRM-agnostic). For CRM-specific implementation, see revops-hubspot or revops-salesforce. For forecast methodology, see revops-forecasting. For metrics, see revops-metrics.
John Williams
Founder, AHMEEGO
Use this skill when deciding where to shift ad budget across an existing account — some campaigns capped by budget, others past their efficient point, or a seasonal peak coming up. Produces a reallocation plan sized to a total spend envelope instead of an even split. Triggers: budget optimization, budget pacing, impression share lost to budget, shared budgets, seasonal budget planning, where to cut spend.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Design positioning and messaging frameworks for clients using the Use Case Messaging Canvas and Opposites method. Use whenever helping a client define their positioning, build a messaging framework, create a Use Case Canvas, or bridge the gap between ICP and copy. Triggers include 'position them,' 'messaging framework,' 'Use Case Canvas,' 'how should they position,' 'their messaging is all over the place,' 'they skip straight to copy,' 'Opposites method,' 'Old Way vs New Way,' 'positioning workshop,' 'value prop,' 'one-liner,' 'elevator pitch,' 'positioning line,' or any client engagement where ICP exists but messaging is missing or inconsistent. BOUNDARY: This skill designs POSITIONING and MESSAGING frameworks. For ICP building (the step BEFORE), see icp-builder. For writing actual LinkedIn copy, see a LinkedIn posting skill. For proposals, see a proposal generator skill.
Shane O'Connor
Founder, The GTM Co-Founder
Use this skill when your messaging describes what the product does instead of the problem it kills, sounds interchangeable with three competitors, or creates no urgency to act now. Produces a positioning where the developer is the hero and a real trend is the villain, plus a differentiation level you can defend. Triggers on "positioning", "messaging", "our story", "we sound like everyone", "homepage headline", "value narrative", "category", "differentiation", "why now", "nobody feels urgency".
Ido Goldberg
Co-Founder & CPO
Acts on engagement with monitored LinkedIn profiles. Qualifies commenters or reactors, checks fit, and drafts contextual follow-up tied to the actual post.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when you want every sales meeting to produce its follow-through automatically: transcript pulled, outcome classified, account rescored, and a ready-to-send follow-up drafted in the meeting owner's voice within minutes of the call ending. It runs the full production loop — qualification scoring with a human-in-the-loop deal decision, contact and stakeholder loading, CRM lifecycle updates, and a single review post where the owner answers three Yes/No questions to trigger everything downstream. Built for teams where one person takes many external meetings and the follow-up quality (and CRM hygiene) shouldn't depend on their memory.
John Williams
Founder, AHMEEGO
Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection, ROAS calculation, CPA target, conversion forecast, impression share opportunity, break-even ROAS, "what would happen if."
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Pricing and monetisation operations for B2B SaaS: designing, implementing, and operating consumption-based and outcome-based pricing models; metering architecture with deduplication and customer mapping; billing system integration for usage, overages, and variable revenue; hybrid contract structures (minimums, ramps, credits); monthly reconciliation and drift detection; revenue recognition for variable contracts; pricing-tier migrations from per-seat to usage without breaking revenue reporting; packaging changes and price increases across renewal cohorts; CPQ and billing platform selection; billing data quality audits. Use when discussing metering infrastructure, consumption billing, hybrid pricing models, variable revenue, price migrations, quote-to-cash consolidation, billing-grade data quality, or revenue reconciliation. Trigger phrases: metering, deduplication, usage billing, consumption pricing, hybrid pricing, price migration, overages, minimums, CPQ platform, billing reconciliation, variable revenue, outcome-based pricing. Also triggers on "we need to move from per-seat to usage," "our billing system can't handle variable revenue," "revenue recognition is a nightmare," or "we're losing customers on bill shock.
Shane O'Connor
Founder, The GTM Co-Founder
Use this skill when setting or fixing the price of a developer tool or technical product: choosing the value metric, drawing the free-to-paid line, structuring tiers, and finding the actual number. Produces a value metric, a packaging model, and a defensible price grounded in evidence. Triggers on "what should I charge", "how do I price this", "free vs paid", "pricing tiers", "value metric", "usage-based vs per-seat", "we're too cheap", "developers won't pay", "should I charge yet".
Sam Jacobs
Founder & CEO @ Pavilion
Use this skill when a founder, revenue leader, CFO, or RevOps team is heading into annual planning, a board meeting, or a fundraise; is debating whether to pour more fuel on acquisition or fix the model first; needs a reality check on a 'growth at any cost' reflex; or asks anything about unit economics, CAC payback, NRR, burn multiple, Rule of 40, magic number, growth efficiency, or GTM budget allocation — even if they never say the word 'scorecard'. Builds a board-ready Profitable Efficient Growth (PEG) scorecard: computes the unit-economics picture from the company's own numbers, grades each metric against Sam Jacobs' PEG benchmarks, diagnoses whether the engine is scale-ready or leaking into a cash trap, and recommends how to allocate the next dollar of GTM spend using the 60/30/10 tranche strategy.
Omer Levy
GTM AI Solution Architect
Use this skill to go from a target-audience description to reviewed Gmail drafts in one pass: Lusha finds and verifies the contacts, a personalized email is written per contact grounded in their verified profile, and the drafts land in your inbox for review and send. Nothing is drafted for a list you have not approved, and nothing sends itself. Requires Lusha and Gmail connections.
Omer Levy
GTM AI Solution Architect
Find the right contact at a target account, verify their email and direct dial via Lusha, check for buying signals and recent news, and draft a first-touch message shaped around what you find. Takes a company and a one-line target — function, seniority, and reason for reaching out. Returns a verified contact and a ready-to-send first message in one pass. Requires a Lusha connection.
Amir Baldiga
Founder, Zooq
Use this skill when someone claims AI personalization lifts reply rates, or before you let an agent write outbound at scale. Runs a control/personalized/holdout split on your connection list, enforces a safety gate on every generated message, and returns a defensible read on whether personalization actually beat the generic baseline.
Rob Snyder
Author, The Power of Pull
Use this skill when the user shares a sales call, discovery call, demo, or pitch transcript and asks for analysis, diagnosis, a post-mortem, or feedback — even if they don't say "PULL." Also fires on "why didn't this close," "what went wrong on this call," "did they have demand," or "what should I do with this deal." Analyzes the transcript with Rob Snyder's PULL framework (Project, Unavoidable, List of options + Limitations) to diagnose whether a real demand-side force was present, whether the seller surfaced, tested, and fit it, and exactly what to change — every claim backed by a quote or a flagged absence, with hard word caps so the verdict stays sharp. Not generic sales advice; a strict mechanistic analysis that replaces it.
John Williams
Founder, AHMEEGO
Use this skill when Quality Score is low, CPCs feel high relative to competitors, or someone asks "why aren't my ads showing" without a budget explanation. Produces a spend-weighted, component-level fix list instead of a vague "improve relevance" note. Triggers: Quality Score, expected CTR, ad relevance, landing page experience, high CPCs, ad rank, "below average" component flags.
Vesselin Malev
Managing Director, The Demand Department
Use this skill when running a Quora answering program run as a lead generation channel: "answer these Quora questions", "write Quora answers for our founder", "our Quora answers read like AI", "how do we get leads from Quora", "which of these questions should we answer". Produces linkless answers that survive moderation, earn upvotes on the collapsed preview, and convert readers into profile visits, plus the triage and posting order for a batch.
Ido Goldberg
Co-Founder & CPO
Use this skill whenever creating outreach — a cold email, a LinkedIn message, a follow-up, or a multi-step sequence — for a company, a contact, a list, or a signal. Use it even when the user doesn't say "outreach": any request to write to, contact, message, or get in front of a prospect or account goes through here. Covers picking the hook, matching the org's voice, choosing the sequence shape, and staging everything for approval. Trigger phrasings: "reach out to", "draft outreach", "email this company", "message this prospect", "follow up with", "build a sequence", "contact these visitors". Also use it for strategic outreach questions ("how should our cold emails sound", "what cadence should we run") — the output is then a point of view grounded in the org's saved voice, not a sequence.
Nadav David
Strategic Partnerships Manager, Kidoz
Use this skill when a decision depends on what the market actually said about a company, product, category or person inside a dated window: before a first touch, before a renewal call, before committing to a positioning or content bet. Produces a sourced synthesis plus a coverage report naming which venues were read, which came back empty, and which were never reached. Trigger phrasings: "what are people saying about X right now", "any chatter on this account", "is this trend real or is it one loud thread", "check the last 30 days", "what changed since we last looked", "the research came back empty".
Yahav Fuchs
Founder
Use this skill when a posting account needs monitoring or something went wrong — "are any of our accounts banned," "our comment disappeared," "the account got suspended, now what." Reads moderation signals correctly (ban vs removal vs rule note), gates posting on confirmed signals, and runs the recovery path for temporary bans, permanent bans, and site-wide suspensions.
Yahav Fuchs
Founder
Use this skill when a Reddit account is new or has thin karma and the user wants to make it credible before any promotional activity — "warm up this Reddit account," "when can we start posting about the product," "why are our posts getting flagged." Runs the karma-warmup ladder: non-promotional contribution first, promotional density unlocked gradually by karma milestones.
Yahav Fuchs
Founder
Use this skill when the user asks what Reddit activity is actually producing — "is Reddit driving signups," "attribute this pipeline to Reddit," "prove the Reddit motion works." Wires UTMs into posted links, isolates Reddit sessions in analytics, connects them to CRM pipeline, and uses mention-spike correlation as the proxy where click-level tracking can't reach.
Vesselin Malev
Managing Director, The Demand Department
Use this skill when Reddit is being worked as a durable authority channel rather than a posting surface: "help me answer these Reddit threads", "we want leads from Reddit", "our Reddit posts keep getting removed", "which subreddits should we be in", "write a reply for r/[sub]". Treats the comment, not the post, as the unit of authority, and works threads for the compounding payoff — Reddit answers feed AI answer engines and search for years after they post. Covers thread selection and first-hour timing, the disclosure norm, comment voice, and the account gates that have to clear before any of it runs.
Yahav Fuchs
Founder
Use this skill when the user wants to monitor or work through brand mentions on Reddit — "anyone talking about us on Reddit," "triage the mention queue," "what's the sentiment on our brand this week." Sets up domain monitoring, then runs the triage loop: read each mention in its full thread context, classify reply / ignore / escalate, and keep the queue at zero.
Yahav Fuchs
Founder
Use this skill when the user wants to launch or manage a Reddit growth campaign — "set up a Reddit campaign for our product," "create an advocate," "review our pending Reddit drafts." Creates the campaign, attaches target subreddits, configures advocate personas with a daily-draft cap, and runs the human-approval loop on drafted posts. Runs on the ReddGrow CLI against the user's own account.
Yahav Fuchs
Founder
Use this skill when reviewing or generating comments that touch a brand on Reddit — "is this comment safe to post," "why do our comments get removed," "make this sound less like an ad." Runs a six-point compliance check on every comment before it ships, switches to natural-mention mode where self-promotion is restricted, and enforces the posting patterns that keep accounts alive.
Nadav David
Strategic Partnerships Manager, Kidoz
Use this skill when scoring an outbound draft before it sends, and when writing a cold or re-engagement touch that has to earn a reply from someone who owes you nothing. Produces a verdict, SEND or SEND BACK, with the named rewrite when it fails. Clean is table stakes; this scores pull. Trigger phrasings: "review this cold email", "score this draft", "is this good enough to send", "why is nobody replying", "this reads clean but forgettable", "our reply rate is flat", "write the subject line".
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when someone wants to repurpose LinkedIn content into an email, turn a LinkedIn post into a newsletter, expand a post into a longer email, or get more mileage out of existing content. Also triggers when someone says things like "repurpose this post", "turn this into a newsletter", "expand this LinkedIn post", "write an email from this post", or "I want to use this post as a newsletter." Transforms a high-performing LinkedIn post into a longer-form educational newsletter email that educates, nurtures trust, and drives sales — takes the original post plus optional context from the user, then generates a complete newsletter email with subject line, expanded body, soft CTA, and PS section.
Ido Goldberg
Co-Founder & CPO
Researches a company, person, buying committee, signal, domain, stack, financial context, or competitor mention. Produces a focused answer with sources and confidence notes.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill before importing, enriching, or manually creating contacts and accounts in a CRM. Produces a create, link, review, or reject decision that prevents duplicates while preserving uncertain matches for human resolution.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue data governance: the operational discipline every other RevOps skill depends on. Use when the user mentions data governance, data quality, data model, data architecture, field governance, property naming conventions, data hygiene, deduplication, integration data flows, system of record, sync rules, data enrichment, data definitions, one vision of truth, data spine, data quality scoring, validation rules, GDPR, field deprecation, or data audit. Also trigger when someone says "our reports don't match," "our CRM is a mess," "we have too many fields," or describes duplicate accounts, conflicting numbers, stale data. Fix data governance before building metrics or scaling. BOUNDARY: Covers data MODEL, QUALITY, and GOVERNANCE. For HubSpot setup, see revops-hubspot. For metrics, see revops-metrics.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue forecasting methodology, forecast categories, pipeline analysis, and predictability for B2B revenue teams. Use when the user mentions forecasting, revenue forecast, sales forecast, forecast accuracy, forecast categories, commit, best case, upside, pipeline coverage, weighted pipeline, forecast cadence, capacity planning, quota modeling, forecast call, deal inspection, or forecast variance. Also trigger when someone says 'we can't predict our number,' 'our forecast is always wrong,' 'how much will we close this quarter,' 'we can't see our pipeline,' 'deals go stale,' or 'we need better dashboards.' Also trigger on pipeline visibility, pipeline reporting, sales dashboards, pipeline hygiene, stale deals, pipeline health, big deal alerts, or pipeline quality score. BOUNDARY: Covers forecast methodology, accuracy, and pipeline visibility/reporting. For CRM-specific dashboard implementation, see revops-hubspot. For metrics and benchmarks, see revops-metrics.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue handoff design across the full bow-tie model; Marketing → Sales → Partner/Implementation → CS → Sales (expansion), plus lifecycle marketing and ABM loops. Use when the user mentions handoff, lead routing, speed-to-lead, MQL routing, closed-won handoff, partner handoff, CS-to-sales handback, expansion pipeline, cross-sell pipeline, upsell pipeline, renewal pipeline, territory routing, SLA between teams, transfer document, or AI handoff docs. Also trigger on "leads fall through the cracks," "CS never knows what sales promised," "we lose momentum after signature," "nobody owns expansion," or "cross-sell has a different buying group." BOUNDARY: covers handoff design and SLAs between bow-tie stages. For HubSpot implementation, also consult revops-hubspot. For CS operations, see cs-operations. For SPICED, see sales-methodology.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue operating cadence: meeting architecture, data pyramid, and board reporting that turns strategy into execution. Use when the user mentions operating cadence, meeting cadence, forecast calls, pipeline review, QBR, board meeting, board deck, monthly business review, sales standup, deal review, meeting architecture, meeting agenda, revenue ceremonies, or structuring revenue meetings. Also trigger when someone asks about board deck structure, running forecast calls, fixing meetings that waste time, or getting accountability. If someone says "our meetings are status updates" or "the board keeps getting surprised" or "nothing gets done," activate this skill. BOUNDARY: Covers meeting structure and data inputs. For forecast methodology, see revops-forecasting. For metrics, see revops-metrics.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue performance measurement, funnel math, and unit economics for B2B teams. Use when the user mentions revenue metrics, conversion rates, pipeline velocity, unit economics, LTV, CAC, payback period, cohort analysis, NRR, GRR, churn rate, expansion revenue, ARR, MRR, funnel conversion, win rate, deal size, sales cycle, Rule of 40, burn multiple, T2D3, growth benchmarks, deal health scoring, deal health dimensions, conversational intelligence metrics, strategic initiative trackers, activity velocity, multi-threading score, or measuring revenue performance. Also trigger on "our numbers are off," "how do we stack up," "what should our conversion rate be," or "how healthy is this deal." BOUNDARY: This skill covers WHAT to measure. For forecasting, see revops-forecasting. For meeting cadence, see revenue-operating-cadence.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Annual and quarterly revenue plan construction, top-down vs bottoms-up reconciliation, plan versioning, stretch goal handling, and FP&A-RevOps collaboration for B2B revenue teams. Use when the user mentions annual planning, revenue targets, capacity planning, planning calendar, stretch goals, plan versions, plan of record, reforecasting triggers, FP&A collaboration, or revenue reconciliation. Also trigger on "we need to build our plan", "our forecast and budget don't align", "how do we set targets", "what's our plan of record", "we got a stretch from finance", "when should we start planning", or "we need to reforecast". BOUNDARY: Covers plan construction, versioning, and reconciliation. For in-quarter/weekly forecasting mechanics, see revops-forecasting. For GTM structure and capacity mechanics, see gtm-planning. For compensation and quotas, see gtm-compensation.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue technology stack architecture, value engineering, platform evaluation, and capability mapping for B2B GTM teams. Use when the user mentions tech stack, martech stack, sales tech, CRM evaluation, platform selection, tool consolidation, stack audit, build vs buy, integration architecture, composability, iPaaS, CDP, MAP, sales engagement platform, AI tools for GTM, AI maturity, AI orchestration, AI agents, knowledge layer, semantic retrieval, RAG stack, vector database, EU AI stack, GDPR AI tools, knowledge management platform, Glean, Langdock, Weaviate, Qdrant, Pinecone, LlamaIndex, LangChain, Dust.tt, Guru, or Notion AI. Also trigger on "we have too many tools," "our tools don't talk to each other," "should we buy X or build it," "where should our knowledge live," or "how do we give AI access to our internal docs." BOUNDARY: Covers TECHNOLOGY evaluation and architecture. For strategy framing, see revops-strategy. For HubSpot, see revops-hubspot. For data governance, see revops-data-governance.
Austin Hay
Operating Partner @ Khosla Ventures
Use this skill when you need to turn a scored, segmented audience sitting in the warehouse (BigQuery, Snowflake, Redshift) into live GTM motion, syncing accounts, contacts, and computed traits out to the CRM, ad platforms, and sequencing tools. It encodes the judgment that keeps reverse ETL from quietly polluting every downstream system: identity resolution before any write, a change-data-capture diff so only real deltas move, field-level mapping with type and format guards, suppression and consent gates, sync scheduling matched to each destination's rate limits, and a mandatory dry run plus row-count reconciliation before and after the live push. Every threshold (match-confidence floor, batch size, sync cadence, max-delete guard, suppression rules) is a tunable default. Each run produces a validated sync plan, a dry-run diff of adds, updates, and suppressions with counts, and a reconciliation report after the live sync.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue change management: plan change, design enablement, make it stick, measure adoption. Trigger on change management, enablement design, adoption failure, rollout plan, communication plan, stakeholder management, training that doesn't stick, behaviour change, coaching programme, process change, system migration, comp plan change, territory change, Kotter, ADKAR, spaced repetition, forgetting curve, reverse salient, traffic light model, Bloom's taxonomy, "nobody follows the new process," "we trained them but nothing changed," "the tool is built but nobody uses it," "how do we get buy-in," "people are pushing back," AI change management, FOBO, shadow AI, AI adoption, works council AI, AI governance framework, AI rollout, or fear of becoming obsolete. BOUNDARY: For HubSpot adoption, see revops-hubspot. For GTM org change, see gtm-planning.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue crisis triage and emergency response when multiple systems break simultaneously. Use this skill when the user describes a CRISIS state: forecast missed for multiple quarters, win rate collapsing, pipeline coverage below 2.8x and falling, NRR crashed below 90%, multiple simultaneous system failures, loss of trust between functions, data that cannot be trusted, or scenarios like "everything is broken," "forecast is ±30% wrong," "we are losing deals we should win," "I cannot trust our data," "sales blames marketing blames product," "three quarters in a row we missed," "board is panicking," or "we need to save this quarter." Also trigger on "we need emergency triage," "nothing is working," "where do we even start," or "we are in firefighting mode." BOUNDARY: This is emergency response (what to fix FIRST when everything is broken). For detailed methodology after stabilisation, see revops-diagnostic and revops-four-capability-maturity-assessment. For specific domain fixes, see the relevant domain skill.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue operations diagnostic frameworks for identifying system constraints and root causes in B2B GTM organizations. Use when the user mentions diagnosing revenue problems, finding the constraint, IFA diagnostic, six stages of check, system thinking, root cause analysis, A3 analysis, GTM health check, revenue system audit, or figuring out what's wrong with their revenue engine. Also trigger when someone describes symptoms like weak pipeline, wrong forecast, underperforming reps, or leadership chaos. If someone says "we keep missing plan" or "everyone is busy but nothing moves," activate this skill. This is the diagnostic skill: find the real constraint before recommending what to fix.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
RevOps team org design, role structure, and hiring sequencing by company size and ARR stage. Use whenever a client asks about structuring their RevOps team, hiring order, business partner vs. center-of-excellence model, when to engage a Systems Architect (FTE, fractional, or advisory), evolving a CRM or automation team toward RevOps, who RevOps should report to, how to give RevOps a mandate or charter, centralized vs. embedded vs. hub-and-spoke model, multi-BU or multi-instance team design, or how to use agencies without creating dependency. Also trigger when a client has Business Partners and is theorizing about adding an Architect role. Includes frameworks from RevOps Co-op, Revenue Wizards, Hyperscayle, Go Nimbly, Maxio, Leanlayer, Stage2 Capital, and a practice-based hiring guide.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Revenue operations strategy, pipeline architecture, and strategic advisory for B2B companies. Use this skill when the user mentions RevOps, revenue operations, pipeline architecture, bow tie model, bowtie funnel, funnel stages, revenue leaks, KPI frameworks, sales-marketing alignment, GTM strategy, data hygiene, tech stack audit, revenue engine, or when they need help framing a strategic response to a client or stakeholder about revenue operations topics. Also trigger on pushing back on vanity metrics, translating problems into RevOps language, diagnosing pipeline problems, or building KPI frameworks. Even without "RevOps": funnel conversion, pipeline velocity, lead handoffs, revenue alignment all trigger this. Also covers ICP-to-messaging alignment and operating system architecture. BOUNDARY: Covers strategic FRAMING and pipeline architecture. For ICP building, see revops-icp-building. For CRM implementation, see revops-hubspot. For operating system design, see revops-operating-system.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when your emails feel generic, aren't converting, lack emotional punch, or when you want to add specificity to promotional copy. Rewrites vague, generic email copy into emotionally specific, pain-driven messaging using Alex Hormozi's "Pain is the Pitch" framework. Paste any sales or promotional email and this skill identifies sections that lack emotional specificity, then provides 3 hyper-specific rewrites for each — transforming bland copy into vivid, conversion-driving language. Trigger on "my emails don't convert", "make my email more specific", "add emotional specificity", "pain is the pitch", "Hormozi email framework", "rewrite my email copy", "my copy feels generic", or any request to improve the emotional impact of email copy.
Gali Firon
Sales & Marketing Coordinator, Kidoz Inc.
Use this skill when an inbound RFP, RFI, or brief lands and a proposal has to go back by a deadline - "an RFP just came in", "should we bid on this", "build the response", "the proposal is due Friday", "set up the RFP", "where are we on the [brand] RFP", "what's the status of our RFPs", "which RFP is about to slip". Produces a bid/no-bid call, a structured response built to the evaluator's criteria, a work plan sequenced backward from the deadline, and a status read across every live RFP.
Manny Medina
Founder & CEO
Use this skill when a renewal, QBR, or expansion conversation is coming and the user needs to prove what their AI agent actually delivered — "build the renewal deck," "show ROI for this account," "the buyer is asking what they got for the money." Turns raw agent activity into a renewal-ready value receipt: tasks completed, hours returned, cost avoided, and the ROI multiple, in the customer's own numbers. Built on Manny Medina's billing-first ROI approach: agents are cognitively invisible to the people paying for them, so their value has to be made explicit — continuously, not just at renewal.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when a subscription product's messaging needs to be designed, audited, or rebuilt across the whole customer journey — activation, onboarding, trial conversion, adoption, retention, expansion, failed-payment recovery, and win-back. Produces either a findings report ranked by leverage, or a staged build roadmap with the trigger, touches, and data prerequisites for each program. Trigger phrasings: "design our lifecycle", "why are we churning", "review our lifecycle emails", "trial conversion is low", "build a win-back flow", "dunning", "onboarding emails", "our activation rate is bad", "where do we start with lifecycle".
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Implement and operationalize proven sales methodologies across revenue teams, with deep SPICED qualification depth. Use when the user mentions SPICED, MEDDIC, MEDDPICC, BANT, Challenger, SPIN, Gap Selling, sales qualification, deal scoring, sales process design, pipeline qualification, discovery frameworks, deal review, sales coaching, rep onboarding, discount negotiation, discount objection handling, or pricing objections. SPICED depth includes full qualification scoring, buying committee mapping by persona, discovery call structure, pipeline stage gating, and canonical language patterns by customer cluster. Also trigger for structuring discovery calls, scoring deals, running deal reviews, handling discount requests, or operationalizing any sales framework. Covers methodology selection, CRM implementation, and discount negotiation playbooks. BOUNDARY: For change management see revops-change-management. For ICP building see icp-builder. For discount governance policy see deal-desk-operations.
Kevin "KD" Dorsey
CRO
Use this skill when a sales team has no written playbook, when success lives in one leader's head, when onboarding is inconsistent, or when the user says "we need a playbook", "document our sales process", "what should be in our playbook", or "reps ramp too slowly". It produces the playbook skeleton — the five P's in the right order — and a fully drafted People section, the part almost every playbook is missing.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Salesforce implementation patterns for revenue operations teams. Use when the user mentions Salesforce, SFDC, Salesforce setup, Salesforce object model, Salesforce Flows, record-triggered flows, Salesforce automation, Salesforce properties, Salesforce reporting, Salesforce dashboards, opportunity stages in Salesforce, Salesforce pipeline, collaborative forecasting, Einstein, CRM Analytics, Pipeline Inspection, Salesforce data model, Salesforce migration, Process Builder replacement, Salesforce field governance, Salesforce territory management, or Salesforce integrations. Also trigger on 'our Salesforce is a mess,' 'how should we set up Salesforce,' 'migrate from Process Builder to Flow,' or any CRM architecture question where the team uses Salesforce. BOUNDARY: Covers Salesforce-specific implementation. For CRM-agnostic strategy, see revops-strategy. For HubSpot, see revops-hubspot. For generic enrichment, see data-enrichment. For generic routing, see lead-routing.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when the goal is SQLs and qualified pipeline from Meta, not lead volume — the 6-step spine: map market, build audiences, feed CAPI, creative loop, segments, SQL reporting.
Ido Goldberg
Co-Founder & CPO
Qualifies and scores accounts against ICP and buying signals. Use for account fit, lead tiering, inbound signals, pipeline rescoring, re-engagement, and expansion potential.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill when leaders need a repeatable measure of CRM reliability, its trend, and the defects driving it. Produces a deterministic health score, object- and rule-level diagnostics, a confidence statement, and a prioritized remediation queue.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill when reviewing sales calls for coaching, qualification, deal inspection, or CRM updates. Produces an evidence-quoted scorecard, calibrated dimension scores, uncertainty flags, and a reviewable set of deal insights and next actions.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when training an AI assistant for sales or SDR messaging, building an SDR chatbot, writing lead follow-up messages by lead status (form filled, meeting booked, missed call), or creating consistent short high-conversion messaging guidelines for email, LinkedIn, and WhatsApp.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when training SDRs, standardizing outbound email quality, reviewing or rewriting cold emails against word-count and CTA rules, choosing one of the 8 allowed messaging frameworks, or setting tone guidelines by offer type.
Alon Goldenberg
Technical Product Manager, Nimbleway
Use this skill when you need SEO answers grounded in live data instead of a tool's guessed metrics: keyword research, rank checks, a technical site audit, content gap analysis against competitors, reverse-engineering a competitor's on-page strategy, or an AI-visibility audit of how often AI assistants mention and cite your brand. Produces an evidence-backed report per play — every keyword, gap, finding, and score traceable to a real search result or extracted page. Covers "what should we rank for", "why did rankings move", "SEO audit", "technical SEO", "keyword difficulty", "topic clusters", "content gap", "competitor keywords", "SERP analysis", "AI visibility", "AI citation audit", "AEO", "GEO", and "do AI Overviews mention us".
Sam Dunning
Founder @ Breaking B2B
Use this skill when a B2B or SaaS site needs an SEO content roadmap grounded in commercial reality — the user asks for "topic research", "keyword research", "an SEO content plan", "what should we publish to rank", or wants organic pipeline from Google and AI search rather than traffic. It runs seven phases — business context ingestion, opportunity extraction, keyword validation, SERP qualification, business fit filtering, topic shaping, and prioritization — and produces a tiered, sequenced topic plan ready for briefing. Each phase is also available as its own standalone skill in the library.
Gal Tamir
Director of Marketing Operations
Turn any trigger event into a full cold outreach sequence. Takes a signal, a contact identifier, and product context. Verifies the contact via Lusha, confirms account signals, and writes a multi-step sequence grounded in the specific trigger — not a generic template. Up to 5 steps with subject lines, body copy, and send cadence. Requires a Lusha connection.
Sam Dunning
Founder @ Breaking B2B
Use this skill when a keyword list needs a reality check against what actually ranks — intent clarity, rewarded content format, competitive landscape, and beatable gaps, ending in QUALIFY / CONDITIONAL / KILL verdicts per keyword. Many topics die here; that's the point. Fires on "can we rank for this", "check the SERPs", "qualify these keywords". Phase 4 of the SEO topic research pipeline; runs standalone if you paste the keyword candidates.
Max Nimmo
Founder @ CreatorWorks
Use this skill when setting pre-launch KPI targets for a B2B LinkedIn creator campaign. Calibrates to your own historical performance rather than generic industry percentiles, producing conservative / target / stretch bands per creator and a campaign rollup tied to the creator budget.
Din Arbel
GTM @ Utila
Use this skill when interpreting a raw GTM signal — a business event or an intent spike — into relevance, meaning, strength, confidence, category, why-now, and open questions, before any tiering or routing happens. It is a pure interpretation layer with no side effects: it never assigns tiers, chooses actions, sends alerts, or writes memory.
Peter Cools
Founder, Rodz
Use this skill when a signal has fired and you need to decide when and how to reach out — "when do I contact them," "is this signal still warm." Given a signal type and the date it fired, it returns the outreach window, when it goes cold, the cadence, channel order, and a one-line angle.
Bojan Djakonovic Berisavljevic
Head of Innovation @ BLYNKED
Use this skill when a team has an offer, target market, or observed account event and needs to turn it into a launch-ready signal-led campaign. Produces a signal thesis, evidence-backed account cohort, buyer map, channel-ready drafts, and a QA gate. Trigger on “build a campaign around this signal,” “find companies showing this problem,” “who should we contact now,” or “turn this market event into pipeline.”
Peter Cools
Founder, Rodz
Use this skill when writing outbound to a lead who surfaced from a signal — "write the message for this trigger," "personalize this off the signal, not the profile." Given a contact, their company, and the signal that surfaced them, it returns a short connection note and two follow-ups anchored to the trigger and stripped of AI tells.
Ido Goldberg
Co-Founder & CPO
Turns useful work from the current conversation into a reusable org skill. Captures the trigger, outcome, procedure, and judgment so the play can be rerun.
Amir Baldiga
Founder, Zooq
Use this skill when a role worked and you want more of that person, or when you are backfilling someone strong and a job-board post is not going to find them. Takes one exemplar profile and returns a ranked, scored shortlist with the reasoning behind each score visible.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when a live deal needs its next touch and the right move isn't obvious — a prospect replied warm but never booked, a call happened and the thread went quiet, a proposal or agreement is out and unsigned, a booked meeting was a no-show, or the deal has gone cold. Produces the exact next message plus the date and hook of the touch after it, so no warm thread is left un-dated. Trigger phrasings: "follow up with", "they replied but never booked", "chase the booking", "they ghosted", "agreement sent, no response", "what do I send next", "the thread went quiet", "post-call email", "they no-showed", "re-engage this deal".
Yahav Fuchs
Founder
Use this skill immediately before posting anything to a subreddit — "check if we can post this to r/X," "will this get removed," "is this link already on Reddit." Runs the four checks that prevent removals and bans: rules, community type, duplicate-URL, and wiki posting norms. Cheap insurance against the most expensive Reddit mistake.
Yahav Fuchs
Founder
Use this skill when the user needs to find or vet Reddit communities — "which subreddits should we be in," "is r/X worth targeting," "research communities for this product." Searches live Reddit data, inspects community size, rules, content, and traffic, and produces a vetted shortlist worth adding to a campaign — plus the reasons to skip the rest.
Alice Teodorescu
Co-Founder, Tipar Collective
Use this skill when you need to assess marketing collateral, positioning, or product decisions against your real customers and there is no time for another interview round. Builds a voice-of-customer system from raw customer data - transcripts, reviews, support threads - that talks back like your customers do: skeptical, contradictory, and specific. A between-interviews tool, not a replacement for them.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when the target market needs to become an actual enumerated list of companies — every organisation that could plausibly buy, with a verified size band, exact geography, and fit classification, deduplicated to one row per company. Companies only; contacts and email verification are a separate, later stage. Produces the company universe plus an honest coverage report. Trigger phrasings: "map the TAM", "build the TAM", "total addressable market", "pull every company", "target account universe", "who could buy this", "size the market", "list every company that", "refresh the TAM".
Yoni Tserruya
Co-Founder & CEO
Use this skill when you need a defensible market-size number - annual planning, board prep, or territory design. Takes an ICP definition and returns TAM, SAM, and SOM built from Lusha's verified database: company counts, contact coverage, and signal density per segment, with every number traceable to real data instead of analyst-report extrapolation. Requires a Lusha connection.
Gal Tamir
Director of Marketing Operations
Run a weekly signal sweep across every account in your territory. Takes an account list and returns a ranked brief — promotions, job changes, funding rounds, hiring surges, and intent spikes, sorted by signal strength. Designed to run every Monday morning before a pipeline review. Requires a Lusha connection.
Alex Vacca + 1
Founder & CEO @ Frontal
Use this skill when working in Clay — tables, waterfall enrichment, Clay credits and pricing, Claygent, Clayscript formulas, CRM sync, enrichment workflows, integrations, or building data pipelines in Clay. Triggers on 'Clay workflow', 'enrichment waterfall', 'Clay credits', 'Claygent', 'Clayscript', 'Clay + HubSpot', 'Clay + Salesforce', 'Clay table', 'Clay providers', 'enrich in Clay', 'Clay formulas', 'find emails', 'email waterfall', 'phone waterfall', 'lead scoring', 'Clay debugging'.
Alex Vacca + 1
Founder & CEO @ Frontal
Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence', 'deliverability', 'warmup', 'bounce rate', 'inbox placement', 'email template', 'follow-up email', 'outbound email', 'subject line', 'personalization', 'email copy'.
Ivan Falco
Ads Engineer @ Frontal
Use this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's job is at each stage.
Alex Vacca + 1
Founder & CEO @ Frontal
Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, finding contacts, persona mapping, deduplication, and data validation. Triggers on 'lead list', 'list building', 'Sales Navigator', 'boolean search', 'ICP', 'ideal customer profile', 'find leads', 'prospect list', 'email verification', 'list hygiene', 'build a list', 'find prospects', 'deduplicate', 'qualify accounts', 'ABM'.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based on current performance.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.
Sam Dunning
Founder @ Breaking B2B
Use this skill when a shaped topic list needs scoring and sequencing into a build order — six dimensions (commercial intent, ICP alignment, ranking feasibility, effort, authority leverage, adjacency to wins) into Tier 1/2/3, quick wins first. Fires on "what should we build first", "prioritize the content roadmap", "sequence these topics". Phase 7 of the SEO topic research pipeline; runs standalone if you paste the shaped topics.
Sam Dunning
Founder @ Breaking B2B
Use this skill when surviving topics need the right content format assigned — alternatives page vs comparison vs landing page vs guide — plus keyword clustering and site-architecture flags. Format drives structure, CTA, and ranking mechanics; let the SERP lead. Fires on "what format should this content be", "shape these topics", "should this be a landing page or a blog post". Phase 6 of the SEO topic research pipeline; runs standalone if you paste the filtered topic list.
Sung Jo
SEO/AEO Lead @ Clay
Use this skill when someone wants to track job changes for champions, get alerted when a champion or past buyer moves companies, follow champions to their new company, detect when a key contact leaves a customer account, turn customer alumni into pipeline, or monitor buying contacts for role changes. Builds a recurring Clay workflow that watches your champions — past buyers, power users, and key contacts at existing customers — and tells you the moment one changes jobs, then turns each move into two plays: FOLLOW the mover into their new company (your warmest possible outbound) and BACKFILL the seat they left (protect the existing account). Requires the Clay CLI + agent plugin (workflow tools). Do NOT use for general CRM contact cleanup or re-verifying a whole list's emails and titles (that is a contact-refresh job), or for sourcing net-new prospects by persona (people search). It sends nothing and writes nothing to your CRM without explicit approval.
Jorge Macías
Founder @ The GTM Engineering Company
Use this skill when you need to find which contacts in the CRM have changed jobs and act on it — a quarterly database refresh, a "did anyone move?" sweep, a churn-risk or new-champion check, or a job-change signal firing on a known contact. It reads each contact's current role from their work history, compares it to what the CRM believes, and routes the movers: still-there contacts get refreshed, confirmed leavers get their old and new roles separated, movers to non-fit companies get flagged and opted out, and movers to net-new fit companies get the company enriched, tiered, and optionally created as an account. Every CRM write is proposed for approval first — the database is never polluted and no contact is silently overwritten. Also known as: job change detection, contact data refresh, champion tracking, buyer-moved alerts.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill to qualify one already-detected account event for an outreach decision; use abm-signal-watchlist to operate persistent monitoring across a fixed account list. Produces a ranked send, nurture, or skip decision, a verified contact target, a trigger-grounded opener, and an outcome record that improves future signal selection.
Brad Smith
Startups & Investor Partnerships
Use this skill when preparing for a meeting with a VC, PE, or accelerator partner and you need to know how their portfolio companies use your product — paste the firm's portfolio URL and get a demo-safe, partner-facing analysis (product penetration, plan mix, usage, AI adoption, open pipeline) plus a separate internal sheet with the full account-level financial detail. Built for partner and emerging-customer teams; turns hours of manual portco research into one structured run.
Pete Mientkiewicz
Founder, ScaleUP Systems
Use this skill when writing a LinkedIn post that gives away a lead magnet and drives comment-based claims: a giveaway post, "comment X to get it" post, or a rewrite/diagnosis of one that underperformed. Also fires for "write my lead magnet post", "giveaway post for my freebie", "promote my resource on LinkedIn". Produces post copy — hook, pain block, deliverable stack, CTA — calibrated against a 100-post performance dataset of high- vs low-comment posts, plus media direction and a first-comment draft when a sample exists.
Ido Goldberg
Co-Founder & CPO
Acts on content or website engagement from prospects. Qualifies the person, identifies the engagement hook, and drafts contextual follow-up based on their interest.
Gali Firon
Sales & Marketing Coordinator, Kidoz Inc.
Use this skill when a marketing design asset needs a senior review before it ships - a sales deck, a one-pager, a LinkedIn graphic or carousel, a case study, a landing section, a proposal slide. Produces a prioritized design read: what works, the ranked fixes with the commercial reason for each, brand and data-integrity checks, and one stronger idea. Reach for it when someone asks "what's wrong with this deck", "is this client-ready", "review this one-pager", "give me design feedback", or "why does this look off".
Din Arbel
GTM @ Utila
Use this skill when a rep wants warm intro paths into a target prospect — "Find warm intro paths for [company]", "Who do we know at [company]?", "Can anyone intro me to [role] at [company]?", "Warm intro - [company]". Surfaces the strongest available warm intro paths from your company's relationship network — employees, customers, partners, investors, advisors, call transcripts — with honest, evidence-based confidence labels. Decision support only: never contacts anyone, never writes to the CRM. The rep always decides.
Lucas Godtfredsen
Founder, GTM Now
Use this skill when a new mailbox, domain or seat is about to start cold outreach, or when replies and deliverability drop after volume was raised. Produces a per-inbox daily send ceiling that rises on a schedule, the rules that keep it rising, and the honest way to tell a user why today's limit is low.
Gerrit Kesten
Co-Founder, job.rocks
Use this skill after a B2B webinar has registrations or engagement data but before treating every registrant as a sales lead. Produces reconciled lifecycle states, fit and intent scores, a prioritised sales-review queue, segment-specific follow-up, and a measurable handoff from webinar registration to qualified pipeline and booked meetings.
Peter Cools
Founder, Rodz
Use this skill when you have a company's website and need a shortlist of intent signals worth running for them — "which buying signals fit this business," "turn this URL into a signal plan." Given a website, it returns 3-5 detectable intent signals, each tied to a concrete why-now, with where to detect it and who to target.
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill for the recurring review of a running outbound book — the Monday question of what needs attention this week. Produces a triaged list of replies waiting on an answer, the campaigns that are genuinely underperforming with the one step to fix on each, and week-over-week movement on the metrics that matter. Trigger phrasings: "how are my campaigns doing this week", "weekly outbound review", "my Monday cockpit", "campaign health at a glance", "who do I need to reply to", "which campaigns should I fix", "is my outbound trending up or down".
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill when someone wants to know who actually pays them — auditing closed-won deals to derive a proven ideal customer profile instead of an aspirational one, then building a look-alike target list from it. Produces a revenue-ranked deal table, two to four named ICP archetypes with searchable criteria, and a ranking of the acquisition sources that produced the money. Trigger phrasings: "audit my biggest deals", "which customers made us the most money", "analyse my closed-won", "what's my real ICP", "find more customers like my best ones", "look-alike accounts", "revenue by account", "which channel produced our best deals", "ICP refresh before planning".
Thomas Marcelle
Co-founder
Use this skill when writing or reviewing a sponsored LinkedIn post — "draft the sponsored post for [creator]," "why is this post's CTR terrible," "review this creator draft." The hook–story–resolution–CTA structure, the four credibility signals that make a story land, CTA patterns ranked by conversion, and the five anti-patterns that make audiences smell an ad.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when you need a welcome email, subscriber onboarding email, or first-touch email for a new lead. Writes a warm, effective welcome email for new newsletter subscribers or lead magnet downloaders. Trigger on "write a welcome email", "lead magnet welcome email", "new subscriber email", "newsletter welcome email", "first email for new subscribers", "onboarding email", or any request to create an email that greets and sets expectations for new subscribers. Interviews the user for context, then generates a complete welcome email with subject line options.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when someone needs to write their newsletter landing page, opt-in page, signup page, or subscription page copy. Also triggers when someone says things like "write my newsletter landing page", "help me write copy for my opt-in page", "I need a landing page for my newsletter", "how do I get people to subscribe", or "write the copy for my newsletter signup." Writes high-converting newsletter landing page copy using a proven framework that consistently achieves 40-60% opt-in rates — interviews the user for context, then generates complete landing page copy (headline, subheadline, value bullets, CTA) plus 3 headline variations using different psychological angles.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when launching a newsletter, improving your welcome email, setting up an email onboarding flow, or optimizing deliverability. Writes a high-converting newsletter welcome email using a proven 6-step formula: reinforce their decision, remind them what's in it for them, set clear expectations, ask for a reply (for deliverability), provide instant value, and optionally present a welcome offer. Includes a plug-and-play template plus a fully personalized version. Trigger on "welcome email", "newsletter welcome", "first email to subscribers", "subscriber welcome email", "improve my welcome email", "onboarding email for newsletter", or any request to write the first email new subscribers receive.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when you want to send a weekly digest, curated newsletter, link roundup, "best of the week" email, or Friday recap. Writes a curated weekly roundup email that packages the best links, resources, takeaways, or insights from your week into a scannable, high-value email your subscribers actually look forward to. Supports multiple roundup formats: link roundup, lesson roundup, tool roundup, content roundup, or hybrid. Generates the full email with subject line, intro, curated items with your commentary, and a CTA. Trigger on "weekly roundup", "roundup email", "weekly digest", "curated email", "best of the week email", "Friday email", "link roundup", "weekly recap email", or any request to write a curated digest-style newsletter.
Daniel Bustamante
Founder & CEO @ Velocity
Use this skill when announcing a new lead magnet, free resource, template, tool, guide, checklist, or any new asset to your email list. Writes an "I made this for you" announcement email — the email you send your list when you've created a new free resource, tool, template, or piece of content specifically for them. Uses a proven 5-part structure: personal story of why you built it, what it is, what's inside, how to get it, and a PS that reinforces the value. This email style consistently outperforms generic promotional emails because it frames the resource as a gift, not a pitch. Trigger on "announce my new resource", "I made this for you email", "resource announcement email", "new lead magnet email", "tell my list about my new freebie", "gift to my subscribers email", "new resource email", or any request to write an email announcing a free resource or tool you created for your audience.
John Williams
Founder, AHMEEGO
Use this skill when an AI agent or automation is about to make a write change to a live Google Ads account — pausing something, moving a bid, adding negatives, editing a budget, launching a campaign. Produces a change that's previewed, confirmed, and provably executed, instead of a plausible-sounding claim. Triggers: agent making Google Ads changes, autonomous bidding, automated negative keywords, AI campaign management, bulk account edits, "did that actually run."
Ivan Falco
Ads Engineer @ Frontal
Use this skill for the writing bar on everything ads-related — operator voice, no AI slop, banned words, and sentence-level rules.