Manny Medina
Founder & CEO
Paid.ai
Built Outreach to a $4.4B valuation
View Manny Medina's profileHuman-crafted skills for GTM agents.
Your agent is only as good as the skills it uses. gtmskills.com is a community effort to share and find verified go-to-market skills built in the trenches.
Featured contributors
Sam Jacobs
Founder & CEO @ Pavilion
WSJ bestselling author · Co-host of Topline
View Sam Jacobs's profile
Amos Bar-Joseph
CEO & Co-Founder
Swan AI
45K LinkedIn followers
View Amos Bar-Joseph's profile
Justin Rowe
Founder & CMO @ Impactable
Yoni Tserruya
Co-Founder & CEO
Lusha
Built Lusha to a $1.5B valuation
View Yoni Tserruya's profile
Gal Aga
Co-Founder & CEO @ Aligned
Alex Vacca
Founder & CEO @ Frontal
Formerly ColdIQ Agency
View Alex Vacca's profile
Sangram Vajre
Co-founder & CEO
GTM Partners
Built two $100M+ companies
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Ariel Cohen
Founding Growth Engineer
Swan AI
41K LinkedIn followers
View Ariel Cohen's profile
Kevin "KD" Dorsey
CRO
LeanScaper
148K LinkedIn followers
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Maja Voje
Founder
GTM Strategist
85K LinkedIn followers
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Jeremy Hurst
VP of Autonomous GTM
Swan AI
Brad Smith
Startups & Investor Partnerships
Zapier
Emilia Korczynska
VP of Marketing @ Userpilot
ZenABM
Luke Shalom
Founder & CEO @ Atticus
Ivan Falco
Ads Engineer @ Frontal
Formerly ColdIQ Agency
View Ivan Falco's profile
Uriel Knorovich
Co-Founder & CEO, Nimble
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For GTM leaders
Skills to think with, not build with.
Plans, comp models, pricing calls, and board math. The strategic work a revenue leader brings to their agent, written by operators who have run it.
RevOps3
Sam Jacobs
Founder & CEO @ Pavilion
Profitable efficient growth
Use this skill when a founder, revenue leader, CFO, or RevOps team is heading into annual planning, a board meeting, or a fundraise; is debating whether to pour more fuel on acquisition or fix the model first; needs a reality check on a 'growth at any cost' reflex; or asks anything about unit economics, CAC payback, NRR, burn multiple, Rule of 40, magic number, growth efficiency, or GTM budget allocation — even if they never say the word 'scorecard'. Builds a board-ready Profitable Efficient Growth (PEG) scorecard: computes the unit-economics picture from the company's own numbers, grades each metric against Sam Jacobs' PEG benchmarks, diagnoses whether the engine is scale-ready or leaking into a cash trap, and recommends how to allocate the next dollar of GTM spend using the 60/30/10 tranche strategy.
Pricing2
Manny Medina
Founder & CEO
AI pricing model picker
Use this skill when the user is deciding how to price an AI agent product — "how should we price our agent," "per seat or per outcome," "usage-based vs outcome-based," "what do we charge for this agent." Input is what the agent does plus the target budget it displaces; output is a recommended pricing model (per agent, per action, per workflow, or per outcome), a tier structure, and defensible pricing anchors. Built on Manny Medina's four-model framework from analyzing pricing across 60+ AI agent companies at Paid.
Sales1
Kevin "KD" Dorsey
CRO
Sales playbook foundations
Use this skill when a sales team has no written playbook, when success lives in one leader's head, when onboarding is inconsistent, or when the user says "we need a playbook", "document our sales process", "what should be in our playbook", or "reps ramp too slowly". It produces the playbook skeleton — the five P's in the right order — and a fully drafted People section, the part almost every playbook is missing.
Positioning0
Mike Heller
Partner @ Floodgate
Market architect
Find the structural, non-product move that could let your company own its market, then pressure-test it in a built-in second pass that sharpens ideas rather than shrinking the list. Built on the market-architecture lens of Mike Heller (Floodgate). Use whenever a founder wants bold strategy ideas for their own company or asks how to restructure or create a market rather than enter one.
RevOps27
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
GTM planning and org design
Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, territory design, org design, sales org, team structure, capacity planning, headcount model, hiring plan, ICP definition, PLG, product-led growth, sales-led, partner-led, channel strategy, named accounts, team ratios, SDR-to-AE ratio, or scaling the sales team. Also trigger when someone asks about entering a new market, redesigning territories, or planning next year's revenue org. If someone says 'how should I structure my sales team' or 'our territories don't make sense,' activate this skill. BOUNDARY: Covers team STRUCTURE, territories, and capacity. For comp plans and quotas, see gtm-compensation. For ICP BUILDING methodology (GAP method, interviews, thresholds), see icp-builder.
Positioning56
Luke Shalom
Founder & CEO @ Atticus
Category-of-one positioning
Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. It interviews the founder in their own words first — what's broken in their industry, why, and their fix — and asks for the ICP if it isn't already known, before reframing anything. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".
AI GTM transformation
Build the brain before the agents.
Diagnose the foundation, fix the data, score accounts the way a system should, and make the change stick. The skills teams reach for when the GTM org goes AI-native.
RevOps12
Sangram Vajre
Co-founder & CEO
MOVE GTM diagnostic
Use this skill when a company wants to audit its go-to-market foundation before scaling or automating - it runs Sangram Vajre's WSJ-bestselling MOVE framework, the 4-question GTM diagnostic (Market, Operations, Velocity, Expansion), to find where GTM is misaligned, identify which of the three fit stages the company is actually in (Problem-Market / Product-Market / Platform-Market), and return a prioritised list of what to fix first. Trigger phrases: "GTM audit", "GTM diagnostic", "GTM health check", "MOVE assessment", "are we ready to scale", "why isn't our GTM working" - and before standing up any new outbound, inbound, or deal-process engine. This is a diagnosis, not a build - run it first.
Deals30
Amos Bar-Joseph
CEO & Co-Founder
Account tier scoring
Use this skill when you want a production-grade account scoring system instead of a vibes-based one: it tiers every account onto a Bronze/Silver/Gold/Diamond ladder, scoring pre-conversion accounts on intent signals + ACV potential and trials/customers on activation depth + expansion headroom. It encodes the judgment that makes scoring trustworthy — a hard self-serve gate with LinkedIn headcount verification, an enterprise persona gate, anonymous-signal and social-engagement caps, prior-relationship floors, and never-demote rules — with every threshold exposed as a tunable default. Each run produces a verified tier tag and ACV tag, a prepended signal-stack snapshot in account memory, a CRM lead-score sync, and correctly routed Gold/Diamond alerts with per-stakeholder engagement recommendations.
RevOps27
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
GTM data architecture
GTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that have won in the market. Use when designing GTM data stacks, planning data transformation layers, evaluating CDP vendors, building identity resolution and unified customer intelligence, implementing reverse ETL (Hightouch or Census), or assessing data readiness for AI agents. Also trigger on 'data architecture', 'ELT vs ETL', 'warehouse-native CDP', 'composable CDP', 'reverse ETL implementation', 'dbt for RevOps', 'unified health scores', 'customer data platform strategy', or 'data mesh for GTM'. BOUNDARY: Covers architecture and transformation layers only. Handoff to revops-data-governance for CRM data quality and governance; to revops-tech-stack for vendor selection frameworks; to gtm-planning for strategy implications. This skill addresses the data layer for a RevOps team scaling AI adoption.
Signals36
Alex Vacca
Founder & CEO @ Frontal
The signal sourcer
Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.
RevOps21
Austin Hay
Operating Partner @ Khosla Ventures
Reverse ETL activation
Use this skill when you need to turn a scored, segmented audience sitting in the warehouse (BigQuery, Snowflake, Redshift) into live GTM motion, syncing accounts, contacts, and computed traits out to the CRM, ad platforms, and sequencing tools. It encodes the judgment that keeps reverse ETL from quietly polluting every downstream system: identity resolution before any write, a change-data-capture diff so only real deltas move, field-level mapping with type and format guards, suppression and consent gates, sync scheduling matched to each destination's rate limits, and a mandatory dry run plus row-count reconciliation before and after the live push. Every threshold (match-confidence floor, batch size, sync cadence, max-delete guard, suppression rules) is a tunable default. Each run produces a validated sync plan, a dry-run diff of adds, updates, and suppressions with counts, and a reconciliation report after the live sync.
RevOps23
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
RevOps change management
Revenue change management: plan change, design enablement, make it stick, measure adoption. Trigger on change management, enablement design, adoption failure, rollout plan, communication plan, stakeholder management, training that doesn't stick, behavior change, coaching program, process change, system migration, comp plan change, territory change, Kotter, ADKAR, spaced repetition, forgetting curve, reverse salient, traffic light model, Bloom's taxonomy, 'nobody follows the new process,' 'we trained them but nothing changed,' 'the tool is built but nobody uses it,' 'how do we get buy-in,' 'people are pushing back,' AI change management, FOBO, shadow AI, AI adoption, works council AI, AI governance framework, AI rollout, or fear of becoming obsolete. BOUNDARY: For HubSpot adoption, see revops-hubspot. For GTM org change, see gtm-planning.
Summit bundle
Pipeline generation
From ICP to first reply: the skills that build a signal-based pipeline engine.
Prospecting32
Ariel Cohen
Founding Growth Engineer
Closed-won replication play
Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.
Prospecting0
Ryan Iyengar
CEO & Founder, Full Stack GTM
Build and fill a TAM
Use this skill when a team needs a defensible total addressable market and a governed plan to cover it over time. Produces a sourced account estimate, revenue model, contact target, CRM coverage baseline, and measured population plan.
Prospecting57
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
ICP builder
Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.
Summit bundle
Deal acceleration
Multi-thread, unblock, and move live deals with evidence instead of hope.
Deals828
Ido Goldberg
Co-Founder & CPO
Multi-thread deals
Finds deals with single-threaded risk. Identifies missing stakeholders, recommends who to engage next, and hands off contact-specific next steps to outreach.
Deals0
Nikhil Mirza
Sr Director, Sales Operations, Taboola
Deal blocker maneuvers
Use this skill after any meaningful interaction on a complex deal — a call, a stakeholder meeting, a procurement exchange — when the question is not "what's missing" but "what do I actually run next week." Takes a qualification assessment (supplied, or scored here from primary evidence), reads it against what the deal's stage should already have proven rather than against an absolute bar, and converts the single worst blocker into a two-cycle maneuver the rep can save and execute: trigger conditions, a pre-mortem, a go/no-go checklist, a verbatim opening, IF/THEN counter-moves, and explicit abort criteria. Covers deal coaching, deal strategy, forecast defence, stalled and blocked deals, gone-dark champions, procurement stalls, third-party and partner blockers, deal reviews, and "this deal is stuck and I don't know why." Built for enterprise and complex deals; not for transactional velocity motions.
Deals0
Gal Aga
Co-Founder & CEO @ Aligned
Mutual action plan builder
Use this skill when a deal is live and you need to align the buyer on a shared path to value — when a champion asks "so what are the next steps," when you're heading into scoping, POC, security review, or procurement, when a deal has slipped once or stalled with no mutual timeline, when you just can't tell who on the buyer side actually owns the decision, or when you want to stop pushing a one-sided close plan and turn a skeptical buying committee into co-owners. Drafts a co-created Mutual Action Plan (MAP): a value summary written in the buyer's own words, the full buying committee (not just your champion), and milestones written as BUYER EVIDENCE — "impact validated by multiple stakeholders," "exec sponsor assigned a team" — never as seller activities like "demo done" or "proposal sent."
Summit bundle
ABM
Pick the accounts, map the buying group, run the plays, and measure account progression.
ABM27
Emilia Korczynska
VP of Marketing @ Userpilot
LinkedIn ABM strategy planner
Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).
ABM0
Ivan Falco
Ads Engineer @ Frontal
Account selection framework
Use this skill when building, scoring, or managing a target account list for ABM — reverse-engineering how many accounts you need from revenue targets, ICP fit scoring, tiering, list staging, and ongoing list hygiene.
ABM0
Justin Rowe
Founder & CMO @ Impactable
ABM account engagement report
Use this skill when the user has account-level LinkedIn ad data (a rate accounts CSV) plus pipeline data and wants a client-facing ABM Account Engagement Dashboard: an account funnel (Reached to Opportunity), a scored hot-account leaderboard, pipeline cards with named contacts and keywords, cross-channel signals, segment analysis, an engagement heatmap, and an action plan, as one interactive HTML report.
Summit bundle
Expansion
Score the book, prove the ROI, and grow the accounts you already won.
Deals27
Ariel Cohen
Founding Growth Engineer
Customer expansion scoring
Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.
Deals1
Jeremy Hurst
VP of Autonomous GTM
Expansion opportunity analysis
Use this skill when you want a deep-dive on a single existing customer's expansion potential — not a portfolio scoring pass, but the full account workup: an adoption and health read, a commercial analysis that decomposes their real spend and consumption, and two priced proposals anchored on trailing usage. It ends with a concrete expansion play: which signal pattern applies, who on the buying committee to approach with which role-matched gap, whether the timing is right, and a draft motion queued for human approval. Run it on accounts your scoring or intuition has already flagged as worth the effort.
RevOps27
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Expansion revenue architecture
Design and install expansion revenue systems improving NRR and GRR for B2B SaaS. GRR/NRR diagnostic, expansion motion architecture, whitespace analysis, CS-Sales handback, renewal pricing, and 90-day NRR programs. Trigger on 'NRR improvement,' 'GRR strategy,' 'expansion revenue,' 'upsell cross-sell,' 'whitespace analysis,' 'CS expansion,' 'net revenue retention,' 'right side of the bowtie,' 'land and expand,' 'expansion is accidental,' 'CS doesn't own revenue,' 'we keep discounting renewals,' 'health score,' 'time to value,' 'customer advocacy,' 'usage-based pricing NRR,' 'account penetration,' 'second-order revenue,' or 'CSM coverage model.' Also use when NRR below 110% or GRR below 90%. Designs full expansion engine connecting health scoring, signals, whitespace, CS-Sales handbacks, and dashboard tiles. BOUNDARY: For CS operations, see cs-operations. For pricing and consumption billing operations, see pricing-monetization-ops. For handoffs, see revops-handoffs.
Ads
Paid media, run like an operator.
Audit the account, do the unit-economics math, then scale what converts across Meta, Google, and LinkedIn.
Ads29
Ivan Falco
Ads Engineer @ Frontal
Meta ads management for B2B
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.
Ads0
Aditya Sriram
Co-Founder @ GoMarble AI
Google Ads audit
Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades Shopping SKUs (kill, downgrade, promote), gates PMax changes on maturity and asset labels, and compares PMax against Search on ROAS. Read-and-recommend only: it never changes the account, the user applies every recommendation in the Google Ads UI. Trigger phrases: Google Ads audit, wasted spend, search term report, PMax review, Shopping feed, keyword research, why is my CPC rising.
Ads0
John Williams
Founder, AHMEEGO
PPC forecasting and unit-economics math
Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection, ROAS calculation, CPA target, conversion forecast, impression share opportunity, break-even ROAS, "what would happen if."
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