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Human-crafted skills for GTM agents.

Your agent is only as good as the skills it uses. gtmskills.com is a community effort to share and find verified go-to-market skills built in the trenches.

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Prospecting719

Ido Goldberg

getswan.comCo-Founder & CPO

Build list

Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.

Signals20

Ariel Cohen

getswan.comFounding Growth Engineer

Handle LinkedIn profile view signal

Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile. It resolves the viewer's identity and company, applies dedup, internal, relationship, and ICP gates, and routes qualified viewers into the MQL pipeline — treating a profile view exactly like a website visit. The CRM is never polluted: only fully resolved, ICP-matched viewers reach a CRM write.

Ads16

Ivan Falco

frontal.soAds Engineer @ Frontal

Meta ads management for B2B

Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.

Outreach27

Maja Voje

gtmstrategist.comFounder

Outreach messaging

Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.

ABM15

Emilia Korczynska

zenabm.comVP of Marketing @ Userpilot

LinkedIn ABM strategy planner

Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).

SEO0

Sam Dunning

breakingb2b.comFounder @ Breaking B2B

SEO topic research pipeline

Use this skill when a B2B or SaaS site needs an SEO content roadmap grounded in commercial reality — the user asks for "topic research", "keyword research", "an SEO content plan", "what should we publish to rank", or wants organic pipeline from Google and AI search rather than traffic. It runs seven phases — business context ingestion, opportunity extraction, keyword validation, SERP qualification, business fit filtering, topic shaping, and prioritization — and produces a tiered, sequenced topic plan ready for briefing. Each phase is also available as its own standalone skill in the library.

More skills

ABM16

Ivan Falco

frontal.soAds Engineer @ Frontal

1:1 ABM ads

Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.

ABM0

Rutger Katz

Founder @ Neon Triforce — AI-Ready Revenue Systems

ABM engagement scoring

Account-level engagement scoring, buying group/DMU measurement, and marketing-to-sales handover triggers for account-based marketing programmes (50-500 named accounts). Use when the user mentions account engagement score, ABM measurement, buying committee, DMU coverage, account stage progression, engagement triggering sales handover, multiple stakeholder tracking, account qualification, or ABM programme measurement. Also trigger on 'how do we measure ABM success,' 'which accounts are hot,' 'do we have the buying group,' 'when do we hand this to sales,' 'account engagement scoring model,' or 'we run ABM but can't prove ROI.' BOUNDARY: Covers account-level engagement scoring, buying group measurement, and handover-to-sales triggers in ABM contexts. For lead-level scoring (fit + engagement dual-axis), see marketing-operations. For account selection and ICP methodology, see icp-builder. For sales speed-to-lead and routing, see lead-routing.

ABM0

Ivan Falco

frontal.soAds Engineer @ Frontal

ABM measurement framework

Use this skill when measuring ABM success — account-stage metrics instead of lead metrics, attribution models, ROI formulas, and benchmarks for account-based programs.

ABM0

Ivan Falco

frontal.soAds Engineer @ Frontal

ABM on Meta

Use this skill when running Meta Ads for B2B qualified pipeline — enriched custom audiences from a tiered TAM, Conversion Leads feedback via CAPI, segment personalization, and SQL-level reporting.

ABM1

Ivan Falco

frontal.soAds Engineer @ Frontal

ABM retargeting framework

Use this skill when building retargeting for ABM — segmenting engaged accounts, managing frequency, and orchestrating retargeting across ads, email, BDR outreach, and direct mail.

Deals14

Jeremy Hurst

getswan.comVP of Autonomous GTM

Account health audit

Use this skill when you need an on-demand health check of a trial or customer account — before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits five lanes from real data: what the account is actually solving for, lead scoring and qualification integrity, alerting coverage, messaging architecture, and user adoption trends. The output is a tight, evidence-only report with hard numbers on every gap and a concrete intervention mapped to every flag — no hedging, no filler. Built for vendors whose product runs their customers' GTM workflows: the audit reads the account's scoring, sequencing, and messaging configuration inside your own platform.

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