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gtmskills.com

Human-crafted skills for GTM agents.

Your agent is only as good as the skills it uses. gtmskills.com is a community effort to share and find verified go-to-market skills built in the trenches.

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Built by the community. For the community.

  • Pavilion

Outbound pipeline

From ICP to first reply.

The outbound engine, step by step: who to target, when to reach out, an offer and a first touch worth answering, and the pipeline you already paid for.

All 25 skills
Prospecting38

Alex Vacca + 1

frontal.soFounder & CEO @ Frontal

The list architect

Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, finding contacts, persona mapping, deduplication, and data validation. Triggers on 'lead list', 'list building', 'Sales Navigator', 'boolean search', 'ICP', 'ideal customer profile', 'find leads', 'prospect list', 'email verification', 'list hygiene', 'build a list', 'find prospects', 'deduplicate', 'qualify accounts', 'ABM'.

Prospecting78

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

ICP builder

Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.

Prospecting71

Ido Goldberg

getswan.comCo-Founder & CPO

Build list

Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.

Inbound pipeline

Every hand-raise, worked the same day.

Inbound, step by step: notice every signal of interest, qualify and route it, respond fast, recover the demand that slipped between systems, and nurture the ones who are not ready yet.

All 23 skills
Signals40

Ariel Cohen

getswan.comFounding Growth Engineer

Handle LinkedIn profile view signal

Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile. It resolves the viewer's identity and company, applies dedup, internal, relationship, and ICP gates, and routes qualified viewers into the MQL pipeline — treating a profile view exactly like a website visit. The CRM is never polluted: only fully resolved, ICP-matched viewers reach a CRM write.

Outreach35

Ido Goldberg

getswan.comCo-Founder & CPO

Handle reply

Processes inbound replies to outbound sequences. Classifies intent, drafts the right response or stop action, and updates CRM and Swan state without auto-sending.

Signals30

Alex Vacca

frontal.soFounder & CEO @ Frontal

Inbound triggers

Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.

ABM

Account-based, from list to progression.

Pick the accounts, map the buying group, run the plays, and measure whether accounts actually move.

All 19 skills
ABM31

Ivan Falco

frontal.soAds Engineer @ Frontal

Account selection framework

Use this skill when building, scoring, or managing a target account list for ABM — reverse-engineering how many accounts you need from revenue targets, ICP fit scoring, tiering, list staging, and ongoing list hygiene.

ABM27

Katya Tarapovskaia

youstellar.comHead of Marketing & AI Solutions @ YouStellar

Account intelligence analyst

Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an individual target account — account research, call preparation, or when asked to "research [company]", "prepare for a call with [account]", "what's happening at [company]", "build account briefing", "who should I talk to at [company]", "map the buying committee", "account plan for [company]", or "brief me on [company] before my meeting". Also trigger when the user uploads a Humantic AI report, Clay export, Apollo export, or any account research data and wants it analysed or turned into an actionable briefing. This skill researches ONE account at a time in depth — not portfolio-level ICP definition or scoring. Prefer this over generic web research when the user names a company and wants sales-relevant intelligence.

ABM27

Emilia Korczynska

zenabm.comVP of Marketing @ Userpilot

LinkedIn ABM strategy planner

Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).

Deal acceleration

Move live deals with evidence, not hope.

Read each deal honestly, widen it, unblock it, and keep it moving to signature.

All 15 skills
Deals32

Ido Goldberg

getswan.comCo-Founder & CPO

Multi-thread deals

Finds deals with single-threaded risk. Identifies missing stakeholders, recommends who to engage next, and hands off contact-specific next steps to outreach.

Deals30

Jeremy Hurst

getswan.comVP of Autonomous GTM

Post-meeting execution

Use this skill when you want every sales meeting to produce its follow-through automatically: transcript pulled, outcome classified, account rescored, and a ready-to-send follow-up drafted in the meeting owner's voice within minutes of the call ending. It runs the full production loop — qualification scoring with a human-in-the-loop deal decision, contact and stakeholder loading, CRM lifecycle updates, and a single review post where the owner answers three Yes/No questions to trigger everything downstream. Built for teams where one person takes many external meetings and the follow-up quality (and CRM hygiene) shouldn't depend on their memory.

RevOps24

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

Sales cycle compression

Compress sales cycles through stage-gate enforcement and pipeline deflation. Use when deals stall at specific stages, cycles exceed segment benchmarks, or zombie deals inflate the pipeline. Diagnoses the binding constraint (qualification, stage progression, or volume), builds stage exit criteria mapped to buyer actions rather than seller activities, and establishes zombie detection to deflate stale deals. Produces a velocity diagnostic with benchmarked targets and a stage-gate implementation blueprint. Rule: if a deal cannot advance without meeting stage exit criteria, the system is the constraint, not the rep. Trigger phrases: deal velocity, sales cycle too long, deals stalling, zombie deals, stage exit criteria, pipeline is bloated but nothing closes.

Expansion

Grow the accounts you already won.

Score the book, work the best accounts, and protect the renewals.

All 11 skills
Deals28

Ariel Cohen

getswan.comFounding Growth Engineer

Customer expansion scoring

Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.

RevOps28

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

Expansion revenue architecture

Design and install expansion revenue systems improving NRR and GRR for B2B SaaS. GRR/NRR diagnostic, expansion motion architecture, whitespace analysis, CS-Sales handback, renewal pricing, and 90-day NRR programs. Trigger on 'NRR improvement,' 'GRR strategy,' 'expansion revenue,' 'upsell cross-sell,' 'whitespace analysis,' 'CS expansion,' 'net revenue retention,' 'right side of the bowtie,' 'land and expand,' 'expansion is accidental,' 'CS doesn't own revenue,' 'we keep discounting renewals,' 'health score,' 'time to value,' 'customer advocacy,' 'usage-based pricing NRR,' 'account penetration,' 'second-order revenue,' or 'CSM coverage model.' Also use when NRR below 110% or GRR below 90%. Designs full expansion engine connecting health scoring, signals, whitespace, CS-Sales handbacks, and dashboard tiles. BOUNDARY: For CS operations, see cs-operations. For pricing and consumption billing operations, see pricing-monetization-ops. For handoffs, see revops-handoffs.

Pricing28

Manny Medina

paid.aiFounder & CEO

ROI proof generator

Use this skill when a renewal, QBR, or expansion conversation is coming and the user needs to prove what their AI agent actually delivered — "build the renewal deck," "show ROI for this account," "the buyer is asking what they got for the money." Turns raw agent activity into a renewal-ready value receipt: tasks completed, hours returned, cost avoided, and the ROI multiple, in the customer's own numbers. Built on Manny Medina's billing-first ROI approach: agents are cognitively invisible to the people paying for them, so their value has to be made explicit — continuously, not just at renewal.

Events

Run the event like a pipeline play.

A playbook in four steps: choose and plan, book meetings before you land, work the room, then follow up and prove what it produced. Written by operators who run events for pipeline.

All 19 skills
Events31

Dave Engel

confra.xyzFounder @ Confra

Conference recommendation

Recommends which conferences, trade shows, and vendor events a company should attend, exhibit at, or sponsor next. Use when the user needs to pick events for a field-sales or field-marketing motion, build a scored shortlist against ICP, justify event spend, or plan a conference calendar. Scores each event on ICP relevance, decision-maker accessibility, and buying mindset — and returns a ranked, tiered list, not a pile of famous names.

Signals29

Ido Goldberg

getswan.comCo-Founder & CPO

Event radar

Turns event attendance into pipeline. Use when prospects attend a webinar, conference, dinner, booth, or monitored industry event and need qualification plus contextual follow-up.

Prospecting4

Erwann Lefevre

lagrowthmachine.comGrowth & GTM Engineer, La Growth Machine

Audience ICP filter

Use this skill when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a newsletter or community list. Produces every lead sorted into ICP match, needs review, or no match, with a reason attached to each, the team's own colleagues and competitors stripped out, and nobody silently dropped. Trigger phrasings: "filter this list against my ICP", "who here matches our ICP", "clean up this lead list", "qualify my signups", "segment this audience", "who should we follow up with after the webinar", "did we import junk", "remove the bad leads".

Ads

Paid media, run like an operator.

Plan the spend, audit what you run, track pipeline instead of form fills, do the unit-economics math, then scale and report what converts across Google, Meta and LinkedIn.

All 24 skills
Ads42

Ivan Falco

frontal.soAds Engineer @ Frontal

Ad copywriting

Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.

Ads38

Ivan Falco

frontal.soAds Engineer @ Frontal

LinkedIn Ads for B2B

Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.

Ads37

Ivan Falco

frontal.soAds Engineer @ Frontal

Google Ads for B2B

Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.

AI GTM transformation

Build the brain before the agents.

Diagnose the foundation, fix the data, score accounts the way a system should, and make the change stick. The skills teams reach for when the GTM org goes AI-native.

All 15 skills
Signals48

Alex Vacca

frontal.soFounder & CEO @ Frontal

The signal sourcer

Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.

Deals36

Amos Bar-Joseph

getswan.comCEO & Co-Founder

Account tier scoring

Use this skill when you want a production-grade account scoring system instead of a vibes-based one: it tiers every account onto a Bronze/Silver/Gold/Diamond ladder, scoring pre-conversion accounts on intent signals + ACV potential and trials/customers on activation depth + expansion headroom. It encodes the judgment that makes scoring trustworthy — a hard self-serve gate with LinkedIn headcount verification, an enterprise persona gate, anonymous-signal and social-engagement caps, prior-relationship floors, and never-demote rules — with every threshold exposed as a tunable default. Each run produces a verified tier tag and ACV tag, a prepended signal-stack snapshot in account memory, a CRM lead-score sync, and correctly routed Gold/Diamond alerts with per-stakeholder engagement recommendations.

RevOps29

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

GTM data architecture

GTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that have won in the market. Use when designing GTM data stacks, planning data transformation layers, evaluating CDP vendors, building identity resolution and unified customer intelligence, implementing reverse ETL (Hightouch or Census), or assessing data readiness for AI agents. Also trigger on 'data architecture', 'ELT vs ETL', 'warehouse-native CDP', 'composable CDP', 'reverse ETL implementation', 'dbt for RevOps', 'unified health scores', 'customer data platform strategy', or 'data mesh for GTM'. BOUNDARY: Covers architecture and transformation layers only. Handoff to revops-data-governance for CRM data quality and governance; to revops-tech-stack for vendor selection frameworks; to gtm-planning for strategy implications. This skill addresses the data layer for a RevOps team scaling AI adoption.

For GTM leaders

Skills to think with, not build with.

The strategic work a revenue leader brings to their agent: the plan, the market position, the team and the board. Written by operators who have run it.

All 20 skills
Positioning69

Luke Shalom

atticusagency.comFounder & CEO @ Atticus

Category-of-one positioning

Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. It interviews the founder in their own words first — what's broken in their industry, why, and their fix — and asks for the ICP if it isn't already known, before reframing anything. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".

Pricing39

Manny Medina

paid.aiFounder & CEO

AI pricing model picker

Use this skill when the user is deciding how to price an AI agent product — "how should we price our agent," "per seat or per outcome," "usage-based vs outcome-based," "what do we charge for this agent." Input is what the agent does plus the target budget it displaces; output is a recommended pricing model (per agent, per action, per workflow, or per outcome), a tier structure, and defensible pricing anchors. Built on Manny Medina's four-model framework from analyzing pricing across 60+ AI agent companies at Paid.

RevOps35

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

GTM planning and org design

Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, territory design, org design, sales org, team structure, capacity planning, headcount model, hiring plan, ICP definition, PLG, product-led growth, sales-led, partner-led, channel strategy, named accounts, team ratios, SDR-to-AE ratio, or scaling the sales team. Also trigger when someone asks about entering a new market, redesigning territories, or planning next year's revenue org. If someone says 'how should I structure my sales team' or 'our territories don't make sense,' activate this skill. BOUNDARY: Covers team STRUCTURE, territories, and capacity. For comp plans and quotas, see gtm-compensation. For ICP BUILDING methodology (GAP method, interviews, thresholds), see icp-builder.

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